I'll admit it. I was skeptical of the Prius Family concept. Over the years, the Prius nameplate has attracted an insanely loyal, albeit non-traditional, customer and enthusiast base. Would Toyota ruin all that goodwill by producing a Prius on steroids that gets <gasp> under 50 MPG? Not so; the Prius v wagon has been a resounding success. In the 3 months since it hit the market, it has easily exceeded Toyota's sales projections, just as I said it would in my glowing review back in May 2011.

 Toyota's full press release on the 2012 Prius c is embedded below. More details to come in PriusChat's full review.

PRIUS C BUILDS

Prius c One – $18,950
• Standard equipment only (see standard equipment below)

Prius c Two  - $19,900 - adds –
• AM/FM CD player with MP3/WMA playback capability, 6 speakers in 6 locations, auxiliary audio jack, USB port with iPod® connectivity, auto sound leveling, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology
• Variable intermittent windshield wipers

Remember about a year ago when we picked on the Japanese market for introducing an optional artificial noisemaker accessory for the Prius? Well, now the joke's on us, my fellow Americans. All 2012 models of the Prius Family will come standard with a required noisemaker, er, "vehicle proximity notification system".

We brought you many of the details last month, but now Toyota has officially released information about all of the enhancements and changes being made to the 2012 Prius. Called a mid-cycle refresh, the 2012 Prius is getting a suite of new infotainment systems, and both exterior and interior changes. After seeing the refresh in person this past weekend at Green Drive Expo, I can report that Toyota made some great changes to keep the exterior of the Prius up to date and in-tune with the "tech" crowd's demands.

Here is the full press release from Toyota:

We just got our grubby hands on 51 official photos of the 2012 Prius mid-cycle refresh. Many of the details we scooped back in late August are on display in the photos below. We also have a press release from Toyota Europe on the changes coming for the 2012 model down at the bottom of this post. Keep in mind that this is specific to the European market, so the US may not see all of these new features. We should have official US information at a press event later this week.

Go ahead, say that title 3 times fast. Have it out of your system? Good, because now you can check out the video below showing off how the Prius Plug-in online ordering system will work when it goes live sometime in October. Here are the basic steps:

The day is finally here. Toyota has finally released photos of the 2012 Prius Plug-In, complete with a snazzy new front end, very snazzy new tail lights, and a re-postioned plug position. These photos are from Toyota GB, so some of these features could only be for the European or Japanese markets. We should have photos of the US model soon. The gallery has now been updated with all of the US model photos provided by Toyota.

The Prius v will be arriving in late October and will be priced starting at $26,400 and top out at $29,990 (plus $5,580 for the Advanced Technology package). Full details from Toyota below.

Several years in the making, today Toyota announced final product information for the 2012 Toyota Prius Plug-In. The Prius Plug-In will have a 15 mile EV range, get 87 MPGe, and cost $32,000. When taking into account the $2,500 federal tax credit, the price comes down to $29,500.