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Irv Miller

Toyota Greenlights Prius Subbrand

Submitted by Danny on September 16, 2009 - 11:44pm.

Jim Lentz, president of Toyota Motor Sales, has been urging his Japanese bosses to allow him to start a Prius subbrand for the US market.  It appears that new Toyota president Akio Toyoda has been listening.  According to an article in the Wall Street Journal, Toyota executives announced at a recent dealer's meeting in Las Vegas that they are considering offering new hybrid models larger and smaller than the current Prius hatchback.  Perhaps the Prius MR2 will be a reality?

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