You are here: Home / Marketing

Marketing

Solar flowers and bus shelters on US tour

Submitted by Danny on July 8, 2009 - 10:12am.

Info from Toyota's Prius Team, posted right here on PriusChat:

Toyota Prius "Harmony" Commercial Most-Liked New Ad

Submitted by Danny on June 22, 2009 - 5:07pm.

Toyota's "Harmony" Prius ad topped the Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3.  We all have our opinions on these commercials, but no matter what those feelings are, Toyota seems to be receiving a positive response from them. 

Most Liked Ads

Here they are in case you want to watch them. If only Toyota would post all of them in HD...

Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program

Submitted by Danny on June 22, 2009 - 9:03am.

This sounds.... interesting.

Gas Station TV and Toyota Motor Sales, U.S.A., Inc., today announced the launch of "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens while informing viewers about the new 2010 third-generation Prius. "Prius Neighborhood" starts airing today.

Video: Toyota Prius "Solar" Commercial

Submitted by Danny on June 8, 2009 - 5:05pm.

For those of you who haven't seen this commercial on TV yet, here is the most recent 2010 Prius commercial.  Looks like the commercials are starting to focus on features - this video shows how the Solar Roof ventilation system works. 

I'm still not really feelilng the artsy-style of these commercials, but they sure are pretty in HD!

Toyota Prius advertising hits full steam ahead

Submitted by Danny on June 4, 2009 - 10:15am.

You've probably seen at least 2 of the 3 Prius commercials on TV by now, but you may not have seen some of Toyota's other marketing efforts for the 2010 Prius.  Today PriusChat member (and maven of his own website) john1701a pointed out Prius advertising on Dictionary.com.

You can also find Prius references on various Dictionary.com pages:

Dictionary.com

Hybrid definition

Video: Superman Helps Market Prius In Japan Ads

Submitted by Danny on May 27, 2009 - 10:08am.

It looks like Japan is getting all of the fun and comical TV ads for the 2010 Prius while the US is stuck with the artsy ones.  Below are 2 commercials airing in Japan that feature Superman helping to point out all of the new features on the 2010 Prius.  For the "Chuck" fans out there, you might recognize Superman as Bryce Larkin, AKA actor Matthew Bomer.  Funny enough, Bomer was originally cast as Superman for Brett Ratner's remake that never ended up happening.

Video: 2nd Prius Commercial "MPG" Shows Up, Still Embarrassing

Submitted by Danny on May 20, 2009 - 11:02am.

Here's the 2nd Prius commercial titled "MPG".  Basically because it talks about the Prius' 50 MPG rating.

Everyone's entitled to their own opinions, so here's mine: these commercials are just embarrassing.  Sure, my mother thinks the flower people are "cute", but I sincerely hope that 60-something women are not the "mainstream" group Toyota is looking to get into a 2010.  More on my opinions later...

Toyota Seeking Prius Owners For Next Ad Campaign in Europe

Submitted by Andrzej Moyseowicz on April 8, 2009 - 10:16am.

Hello,

Toyota is looking for European Prius owners to be part of the next ad campaign called "I am" to launch the 2010 Prius.

I work for the creative agency managing the campaign and we are looking for any European owners who would be interested in being paid to fly to Germany to be professionally filmed and photographed for the next campaign.

If you are a Prius owner and are interested in the launch campaign or have questions please let me know by responding to this thread or emailing me.

Follow PriusChat on Twitter!  Become a fan of PriusChat on Facebook!