Toyota recently took to the streets of Santa Monica to give any Prius they could find an impromptu carwash as a way of saying "Thanks" and to celebrate the 10th Anniversary of the Prius. The people in the video below seem pretty happy to be getting a free carwash, though I don't see any glimpses of "Prius Team" members Doug or Erica in the clips doing the dirty work.

I just went out and checked my car: Nope, it didn't get cleaned while I wasn't looking.

From the video description:

We received this via Twitter from @OKBrooke, and this video was too awesome not to pass along. There has been quite the divide amongst Prius enthusiasts over the line of "Harmony" commercials used to promote the 2010 Prius. Some love them, some hate them (I'm in the hate them category). One segment of the population definitely loves them: babies. It appears that Toyota has found a way to make the future of America 100% Prius drivers.

Info from Toyota's Prius Team, posted right here on PriusChat:

Toyota's "Harmony" Prius ad topped the Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3.  We all have our opinions on these commercials, but no matter what those feelings are, Toyota seems to be receiving a positive response from them. 

Most Liked Ads

Here they are in case you want to watch them. If only Toyota would post all of them in HD...

This sounds.... interesting.

Gas Station TV and Toyota Motor Sales, U.S.A., Inc., today announced the launch of "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens while informing viewers about the new 2010 third-generation Prius. "Prius Neighborhood" starts airing today.

For those of you who haven't seen this commercial on TV yet, here is the most recent 2010 Prius commercial.  Looks like the commercials are starting to focus on features - this video shows how the Solar Roof ventilation system works. 

I'm still not really feelilng the artsy-style of these commercials, but they sure are pretty in HD!

You've probably seen at least 2 of the 3 Prius commercials on TV by now, but you may not have seen some of Toyota's other marketing efforts for the 2010 Prius.  Today PriusChat member (and maven of his own website) john1701a pointed out Prius advertising on Dictionary.com.

You can also find Prius references on various Dictionary.com pages:

Dictionary.com

Hybrid definition

It looks like Japan is getting all of the fun and comical TV ads for the 2010 Prius while the US is stuck with the artsy ones.  Below are 2 commercials airing in Japan that feature Superman helping to point out all of the new features on the 2010 Prius.  For the "Chuck" fans out there, you might recognize Superman as Bryce Larkin, AKA actor Matthew Bomer.  Funny enough, Bomer was originally cast as Superman for Brett Ratner's remake that never ended up happening.

Here's the 2nd Prius commercial titled "MPG".  Basically because it talks about the Prius' 50 MPG rating.

Everyone's entitled to their own opinions, so here's mine: these commercials are just embarrassing.  Sure, my mother thinks the flower people are "cute", but I sincerely hope that 60-something women are not the "mainstream" group Toyota is looking to get into a 2010.  More on my opinions later...

Hello,

Toyota is looking for European Prius owners to be part of the next ad campaign called "I am" to launch the 2010 Prius.

I work for the creative agency managing the campaign and we are looking for any European owners who would be interested in being paid to fly to Germany to be professionally filmed and photographed for the next campaign.

If you are a Prius owner and are interested in the launch campaign or have questions please let me know by responding to this thread or emailing me.