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Prius I Only Going To Fleets, II-V Getting $400 Price Increase - Insight No Longer A Threat?

Submitted by Danny on September 29, 2009 - 9:47am.

The good folks with the Prius Team have shared some details in the PriusChat forums about the Prius I and a "price adjustment" on the Prius II-V models. The Prius I is the "base" model Prius that was announced to compete with the Honda Insight on price, while still offering the MPG and size of the Prius. Between January to May, Toyota probably was pretty worried about the Insight cramping the Prius' sales figures. So they came up with the idea of the Prius I, a "stripped, not equipped" version of the car.

Lexus HS 250h officially priced, starts at $34,200

Submitted by Danny on July 23, 2009 - 10:41am.

Lexus Announces Pricing for New 2010 HS250h, World’s First Hybrid-Only Luxury Vehicle

Video - Toyota VP Bob Carter Talks About 2010 Prius Pricing

Submitted by Danny on April 21, 2009 - 11:09am.

2010 Pricing is available! Starts at $21k, goes up to $31,770 with options

Submitted by Danny on April 21, 2009 - 10:41am.

TORRANCE, Calif., April 21, 2009 - - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide.

The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations.

Pricing Coming Tomorrow? 2010 Base Price Slashed BELOW 2009 Base Price!

Submitted by Danny on April 20, 2009 - 6:56pm.

According to sources giving information to Bloomberg, Toyota is poised to announce 2010 Prius pricing TOMORROW, April 21st.  This is a day early from most PriusChat forum member guesses, but I don't think anyone will mind.  Here's the real juicy piece of news:  Toyota plans to cut the base price of the 2010 Prius by $1,000 down to $21,000 compared to the 2009 Base MSRP of $22k.

Poll: 2 Days Till 2010 Pricing (maybe) - Will you be Happy or Disappointed?

Submitted by Danny on April 20, 2009 - 10:57am.

So we may or may not be wrong with our guess that 2010 Prius pricing will be announced Wednesday on Earth Day.  But the real question is, do you expect to be Happy or Disappointed with Toyota's pricing point on the new Prius?

2010 Prius Price To Be Announced on Earth Day, April 22?

Submitted by Danny on April 7, 2009 - 10:54am.

Toyota's Prius Team has created an Easter Egg hunt of their own on PriusChat.  In response to a thread theorizing that pricing would be announced at the New York Auto Show between April 10-19, Doug Coleman, Prius Product Manager for Toyota, replied:

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