The PriusChat Shop has been adding 2010 Prius accessories as fast as they can.  Here's a quick list of some of the currently available add-ons for the 2010.  If you hear of any others, please let us know!

It looks so innocent on the outside, but inside your new 2010 SKS key fob is, well, fairly innocent.  PriusChat member brad_rules_man started a thread on the PC forums to compare the 2010 key fob with the 2nd gen Prius key fob.  We have a photo of the 2010 key fob torn apart - does anyone out there have a photo of the 2nd gen key fob to compare?

Check out the discussion thread by clicking the "xx comments" link at the bottom of this post.

Looks like a PriusChat member is about to become famous!  Ken@Japan, PriusChat's wonderful Japanese resource, will be a part of a program called NIKKEI Japan Report tomorrow, with the subject being "The Present and the Future" of the Japanese green economy.  Don't worry, it's an English-language show!

You'll be able to watch the show online on http://jibtv.com/ on the following schedule:

jibtv (UTC): 2009/6/26(Fri) 00:30 / 4:30 / 8:30 / 12:30 / 16:30 / 20:30

Toyota's "Harmony" Prius ad topped the Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3.  We all have our opinions on these commercials, but no matter what those feelings are, Toyota seems to be receiving a positive response from them. 

Most Liked Ads

Here they are in case you want to watch them. If only Toyota would post all of them in HD...

I received an invitation from Southeast Toyota and Jim Barkley Toyota for all Asheville area PriusChatters to attend a 2010 Prius & Honda Insight "Hands On" Workshop this Thursday, June 25th at 1:30pm.  Southeast Toyota will have a product trainer on hand to go over the features on the two cars and compare the technologies.

This sounds.... interesting.

Gas Station TV and Toyota Motor Sales, U.S.A., Inc., today announced the launch of "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens while informing viewers about the new 2010 third-generation Prius. "Prius Neighborhood" starts airing today.

Micheline Maynard has been keeping a pretty interesting "Prius Diary" over on the New York Times' Green Inc website.  The other day she posted a "video" (really more of a slideshow with audio) sharing her comparisons of the 2009 Prius to the 2010 Prius.  Nothing we all haven't heard or seen before, but worth the 2 1/2 minutes to watch it anyway.

Motortrend, via Automotive News, reported yesterday that Toyota is mulling moving future US production of the Prius from the currently built, but empty, Tupelo, Mississippi plant.  Here is MT's take:

From the Washington Post:

"A legion of Toyota brass explained during hours of PowerPoint presentations that the new Prius has been designed to elbow its way into the upper ranks of the U.S. passenger car market..."

For those of you who haven't seen this commercial on TV yet, here is the most recent 2010 Prius commercial.  Looks like the commercials are starting to focus on features - this video shows how the Solar Roof ventilation system works. 

I'm still not really feelilng the artsy-style of these commercials, but they sure are pretty in HD!