Silver Earns Top Rating Among NA Vehicle Buyers

[Tideland Prius]

TROY, Mich., Oct. 27 /PRNewswire/ -- The 2005 model year marks the fifth
consecutive year that silver has ranked as the most popular vehicle color in
North America, according to the annual global color popularity survey
conducted by PPG Industries, the world's leading manufacturer of
transportation coatings.

Silver topped all colors among North American vehicles produced in the
2005 model year with 26 percent, down one percent from last year. Silver also
remained the leading color for all North American vehicle segments, with the
highest share (32 percent) coming in the sport/compact category.

"As predicted, bright silver will remain a favorite in North America and
around the world for several years to come due to its appeal among designers
to highlight the form and shape of a vehicle," said Lorene C. Boettcher,
manager, Global Design and Color Marketing, automotive coatings for PPG. "We
are continuing to explore a variety of advancements and innovations in
technology that will bring silver closer to a liquid-metal appearance -- the
next hottest trend for this hue."

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