Ford to redesign Ford 500 since it sucks

[Danny]

http://money.cnn.com/2005/03/29/Autos/ford_woes/

...Meanwhile, the Wall Street Journal reported that Ford is already looking at design changes for the Five Hundred sedan, which first hit showrooms in October. The newspaper said changes would be meant to spice up its styling and interior, which the newspaper said have been criticized as too bland.

Auto manufacturers normally wait four or five years to redesign an automobile after its introduction. The Journal reports the newly designed Five Hundred would arrive in dealer showrooms in the middle of 2007, less than three years after the debut.

But the newspaper said Ford is making the more immediate moves as it faces disappointing sales. The newspaper said its average monthly volume during the last four months would give the company an annual sales pace of about 83,000 vehicles for the Five Hundred, or about 17 percent below its 100,000 sales target.

The newspaper quoted one executive, whose name was not given, as saying the redesign is in response to "critical comments from the media and consumers that the Five Hundred is staid and too conservative."

[efusco]

Duh, can you say "K car"...what a lame looking vehicle.

[TonyPSchaefer]

I laughed at the subject line. Nothing like a little bluntness, eh Danny?

It's true, though, that the five hundred is bland. I mean, I first saw one on the road and from a distance wondered what it was. Then up close, was trying to figure out what Ford could possibly make a fuss about. I never saw the interior, but there was nothing even remarkedly stylish about the thing. Other than the Plymouth Reliant, it's probably the only car I ever saw and thought, "blah." (and not in a good way, as in Count Blah, blah.)

[jayman]

Hmm I do see a lot of Ford 500's sitting on the dealer lots, hardly any on the streets. Maybe that's why? Yeah they are sort of uninspiring.

[DonDNH]

There's lots to be said for a name that invokes interest as well.

500? 500 what? If Ford had wanted to illicit some nostalgia they would have made it the Galaxy 500 from earlier days.

[efusco]

The Chrysler 300 did OK, but if everyone started naming their cars the Dodge 200 or the Chevy 700, it would get old pretty fast...what the hell do the numbers mean. That 500 doesn't have a 5 liter engine, it isn't the 500th car Ford designed (or is it?) I like names...words with meaning....like, say.....PRIUS!!!

[Danny]

I laughed at the subject line. Nothing like a little bluntness, eh Danny?

I don't like to beat around the bush I laughed last night when I saw an ad on TV for Ford Tauruses that are still sitting on Ford lots. They were offering something like $5,000 off or 0% for 60 months.

Remember when you didn't have to offer 0% APR in order to sell cars?

[MarinJohn]

Evan your reply mentioning K-Cars gave me a shudder. I was suckered into buying one of those 'disposable' after 50,000 miles cars once and it is why I will NEVER BUY AMERICAN autos again. In typical corporate shortsitedness they gouged me once but lost a lifelong customer. I doubt I am the only US Citizen who feels that way.

[jayman]

John:

Some folks learn, but most just line up like sheep every 3-4 years to repeat the process all over again. No thanks, I learned my lesson with my 2000 GMC Sierra.

Jay

[randalla]

The Chrysler 300 did OK, but if everyone started naming their cars the Dodge 200 or the Chevy 700, it would get old pretty fast...what the hell do the numbers mean. That 500 doesn't have a 5 liter engine, it isn't the 500th car Ford designed (or is it?) I like names...words with meaning....like, say.....PRIUS!!!

One wonders what it is that Pontiac is trying to do with the naming of the G6 and soon the G4 and G8 anyway? hmmm... does G=Garbage with an exponential choice of 4, 6 or 8?