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| This is a discussion on Prius Price Positioning within the Gen II Prius Main Forum forums, part of the Gen II (2004-2009) Toyota Prius Forums category; FYI: Autoweek magazine reports that Toyota will reduce the Prius price to match the Honda Insight price.... |
Prius Price Positioning
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#1 |
| Member Join Date: May 2005 Location: Atlanta & Miami Beach
Posts: 99
My Car: 2005 Prius Model: N/A Package: #4 Thanks: 0
Thanked 2 Times in 2 Posts
Friends: 0 | FYI: Autoweek magazine reports that Toyota will reduce the Prius price to match the Honda Insight price. |
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| | #2 |
| Senior Member Join Date: Feb 2009 Location: Western Washington
Posts: 1,556
My Car: 2010 Prius Model: II Package: No Package Thanks: 78
Thanked 173 Times in 142 Posts
Friends: 0 | ... in Japan. "Toyota's pricing strategy for the Prius in the United States is still unclear." --Autoweek. |
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| | #3 |
| Member Join Date: May 2005 Location: Atlanta & Miami Beach
Posts: 99
My Car: 2005 Prius Model: N/A Package: #4 Thanks: 0
Thanked 2 Times in 2 Posts
Friends: 0 | Thank you. I stand corrected--but we can always hope. The most encouraging text from the AutoWeek web site is reproduced below: "Aggressive U.S. pricing likely Bringing the starting price down to Insight levels will steal Honda's thunder as purveyor of world's first affordable hybrid vehicle. Toyota's pricing strategy for the Prius in the United States is still unclear. But if Japan is any guide, it will be very aggressive." |
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| | #4 |
| Senior Member Join Date: Jan 2009 Location: boothwyn pa
Posts: 410
My Car: Prius On Order Model: III Package: N/A Thanks: 82
Thanked 5 Times in 5 Posts
Friends: 7 | |
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| | #5 |
| Junior Member Join Date: Apr 2009 Location: Toronto
Posts: 15
My Car: 2009 Prius Model: Package: Base Thanks: 0
Thanked 0 Times in 0 Posts
Friends: 0 | After picking up my Prius last week in Toronto, my dealer is offering $2000 off and I know another dealer that is offering 3.9% financing rather than 4.9% on the 2009 model. $2000 off would bring the 2009 down from CDN$27,500 to CDN$25,500 |
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| | #6 | |
| Senior Member Join Date: Jan 2009 Location: boothwyn pa
Posts: 410
My Car: Prius On Order Model: III Package: N/A Thanks: 82
Thanked 5 Times in 5 Posts
Friends: 7 | Quote:
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| | #7 |
| Junior Member Join Date: Apr 2009 Location: Missouri
Posts: 3
My Car: 2009 Prius Model: Package: #2 Thanks: 0
Thanked 0 Times in 0 Posts
Friends: 0 | Just bought a 2009 Prius at 0% APR or could have chosen the $1,000 cash back. They are wanting to sell them off. |
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| positioning, price, prius |
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FYI: Autoweek magazine reports that Toyota will reduce the Prius price to match the Honda Insight price. 









