What Price Are you being quoted by the Dealer?

[wvgasguy]

Toyota of North Hollywood is claiming there are people on their waiting lists willing to pay $2,000 over MSRP. I smell bull crap.

I know this stuff happens, it did on the TCH introduction. However when you guys on the left coast do this it just helps justify the east coast opinions that you guys are wacko. Don't do it!

[chuso]

I just reserved a 2010 package 2 from a Washington dealer for ~$350 less than MSRP + $750 destination charge + $123 registration/doc fee
Seems pretty fair for one from the 1st batch (scheduled to be at the dealer 05/21).

[sluday]

Originally Posted by Lafferty

The following Southern California dealers are planning on marking up the Gen III by as much as $5,000. (At least for the initial batch.)

Wondries Toyota

Carson Toyota

Tustin Toyota

Toyota of Santa Monica

Just because they mark up $5000 over does not mean they will sell for that. This just gives them more room to negotiate and make buyer feel like he got a good deal if he pays $500 or $1000 over sticker. This also will keep a few models on the lot so people can see them and if one sucker will pay they're happy. I myself would not even step into a dealer with such mark ups. Even if they got to the price I wanted to pay, I would feel like they will rip me off with service or something else in the future. I wonder if Toyota approves of these sales tactics ?

[winebuff]

In Oregon it is straight msrp plus the $750 destination fee. Time for a road trip? They will be on the lots to buy this Monday.

[Steve Cebu]

Originally Posted by winebuff

In Oregon it is straight msrp plus the $750 destination fee. Time for a road trip? They will be on the lots to buy this Monday.

I thought Toyota had said they wouldn't sell the 2010's until June 1st? Has that changed now?
My dealer still says early June for me. I guess no one knows where the vessel Kentucky Highway is right now.

[sluday]

Originally Posted by Steve Cebu

I thought Toyota had said they wouldn't sell the 2010's until June 1st? Has that changed now?
My dealer still says early June for me. I guess no one knows where the vessel Kentucky Highway is right now.

I believe that was a regional thing. or maybe just bull all together.

[drspielman]

I have purchased 15-20 cars in my life. Always at invoice. It is so frustrating to see the dealer making pure profit on the "new" 2010, especially in the condition our US economy is currently in. I live in South Florida and have at least 3 dealerships who will sell me the car at MSRP (no dealer fee), but I am trying to get someone to budge with getting closer to invoice. Any suggestions?

[dc202]

Originally Posted by chuso

I just reserved a 2010 package 2 from a Washington dealer for ~$350 less than MSRP + $750 destination charge + $123 registration/doc fee
Seems pretty fair for one from the 1st batch (scheduled to be at the dealer 05/21).

Washington DC or Washington State?

[Hari_Prius]

Originally Posted by drspielman

I have purchased 15-20 cars in my life. Always at invoice. It is so frustrating to see the dealer making pure profit on the "new" 2010, especially in the condition our US economy is currently in. I live in South Florida and have at least 3 dealerships who will sell me the car at MSRP (no dealer fee), but I am trying to get someone to budge with getting closer to invoice. Any suggestions?

yea, just wait for a couple months, after the backlog of people on the waiting list gets depleted, my guess is that the dealerships will be in the same situation they are in now with getting the 2009 models sold...

[wvgasguy]

Originally Posted by drspielman

I have purchased 15-20 cars in my life. Always at invoice. It is so frustrating to see the dealer making pure profit on the "new" 2010, especially in the condition our US economy is currently in. I live in South Florida and have at least 3 dealerships who will sell me the car at MSRP (no dealer fee), but I am trying to get someone to budge with getting closer to invoice. Any suggestions?

The reasons dealers are going out of business in this economy is because they are not making a profit. If dealers are selling all their cars at invoice then in the long term that's not healthy for them. They have a huge investment. It's great to get a good deal on a slow moving car but dealers have to make a profit.

I'm not sure if a "pure" profit is any different than a normal profit?