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This is a discussion on Real pricing for 2010 Prius within the Gen III 2010 Prius Main Forum forums, part of the Gen III (2010+) Toyota Prius Forums category; I went to the dealership nearest me on Sunday to browse. They had around 12 in all . They had ...


Real pricing for 2010 Prius

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Old 05-30-2009, 01:55 PM   #21
blippo
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Default Re: Real pricing for 2010 Prius

I went to the dealership nearest me on Sunday to browse. They had around 12 in all . They had 2 white, 2007's I was interested in. I went to the dealership 2 days later with my check book and they were sold! Had only 4 left out of 12 in 2 days. Luckily another dealership near by had a white one I bought. That first dealer, he told me all the 2010's coming in were bought.
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Old 07-31-2009, 04:57 PM   #22
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Default Re: Real pricing for 2010 Prius

I got mine this week. $500 below MSRP. offcourse the 10% sales tax kills you if you are in LA area.

Good luck everyone!!!
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Old 07-31-2009, 06:10 PM   #23
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Default Re: Real pricing for 2010 Prius

Got mine $662 below MSRP. 2010 II
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Old 07-31-2009, 06:54 PM   #24
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Default Re: Real pricing for 2010 Prius

At this point there aren't any IIs or IIIs on the lots around here. Most dealers already have all their August allocation spoken for. I'm in for one that I found currently available about 2 hours out of town and consider myself lucky. So pricing is list price at this point. The goal is avoiding options you don't want. If you can wait, you can probably dicker on price. The Costco discount would have been $350 on a II. But the Costco related dealer is sold out until mid or late September. Since I'm doing mine on a clunker deal, I'm not too sanguine on the money lasting until mid or late September. Paying a couple hundred bucks extra to take advantage of the federal program is a no brainer.
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Old 07-31-2009, 07:01 PM   #25
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Default Re: Real pricing for 2010 Prius

Quote:
Originally Posted by cajunejacz24 View Post
offcourse the 10% sales tax kills you if you are in LA area.
If you itemize, it's probably more than CA tax paid which you deduct on your fed return and you can deduct the sales tax paid instead.
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Old 07-31-2009, 07:53 PM   #26
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Default Re: Real pricing for 2010 Prius

My local dealer offered me Pirus II for MSRP - 250(Costco price). My question is, What is the MSRP price of II?
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Old 08-01-2009, 08:20 AM   #27
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Default Re: Real pricing for 2010 Prius

Our salesman told us that the technology in the '10 is so superior to the earlier models that he recommended getting the '10 (although he had several '09's on the lot). The service dept. manager recommended getting an extended warranty, too, because apparently everything runs through the AC and if there's a problem, the repair is thousands of dollars. We got our '10 at $500 over invoice.


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I am getting ready to purchase my first Prius, and like many, I am agonizing over the '09 + incentives vs. the 2010 models. I have obtained the dealer invoice pricing with all of the dealer holdback data, etc., but the real question is,

How much over dealer invoice are the dealers getting on each car?
Can you hold them to $300 over dealer invoice, or will the popularity of the 2010's be so great that people will have to pay something closer to MSRP?

Toyota has reported brisk pre-sales. That could be true, or they could be trying to generate interest in their cars after slumping sales and record losses.

Your insight and wisdom is appreciated...

FWIW... I was told the 2010 Prius will be at a local dealer (Boston, MA area) in 2-3 weeks...

Bryan (the wannabe new Prius owner)
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Old 08-01-2009, 09:28 AM   #28
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Default Re: Real pricing for 2010 Prius

Of course you'd have to know if these X below MSRP claims involved a trade-in. If yes, the X below MSRP number could be meaningless.
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Old 08-01-2009, 11:15 AM   #29
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Default Re: Real pricing for 2010 Prius

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Of course you'd have to know if these X below MSRP claims involved a trade-in. If yes, the X below MSRP number could be meaningless.
Agreed. Financing comes in to play also. If they arrange the financing, the dealer may get a cut, apply part of that to a reduction of the sales price and still come out ahead.
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Old 08-01-2009, 06:23 PM   #30
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Default Re: Real pricing for 2010 Prius

In Arizona, the 2010 Prius II is 24899. (that's the price the dealer wants).

I guess this is a RIP-OFF? Scummy dealerships.
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