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This is a discussion on 2010 Prius due in Colorado about Jun 16 within the Gen III 2010 Prius Main Forum forums, part of the Gen III (2010+) Toyota Prius Forums category; It took awhile, but we finally have a due date here in the middle of the country. Liberty Toyota in ...


2010 Prius due in Colorado about Jun 16

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Old 06-05-2009, 02:15 PM   #1
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Default 2010 Prius due in Colorado about Jun 16

It took awhile, but we finally have a due date here in the middle of the country. Liberty Toyota in Colorado Springs just called to say their first shipment will be here "about" June 16.

The best news is that my car is on it, exactly what I wanted! Winter Gray Metallic Type II, with carpeted floor mats, bumper applique, and nothing else. $100 under MSRP.

I'm not completely sure what region we're in, but I think my car is coming thru Portland.
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Old 06-05-2009, 03:19 PM   #2
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Default Re: 2010 Prius due in Colorado about Jun 16

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It took awhile, but we finally have a due date here in the middle of the country. Liberty Toyota in Colorado Springs just called to say their first shipment will be here "about" June 16.

The best news is that my car is on it, exactly what I wanted! Winter Gray Metallic Type II, with carpeted floor mats, bumper applique, and nothing else. $100 under MSRP.

I'm not completely sure what region we're in, but I think my car is coming thru Portland.
Guess what, they already have at least one. My wife and I are going to take a test drive this afternoon. They are apparantly keeping one as a demo. The salesman said they have over 100 miles on it already. Thanks for the info on your deal. Maybe I can beat it.
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Old 06-05-2009, 03:26 PM   #3
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Default Re: 2010 Prius due in Colorado about Jun 16

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Guess what, they already have at least one. My wife and I are going to take a test drive this afternoon. They are apparantly keeping one as a demo. The salesman said they have over 100 miles on it already. Thanks for the info on your deal. Maybe I can beat it.
Cool, keep us posted!
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Old 06-05-2009, 06:55 PM   #4
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Default Re: 2010 Prius due in Colorado about Jun 16

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Cool, keep us posted!
Well we did drive it. Barcelona Red/Bisque IV with Solar/nav. So many things to pay attention to. In general, I liked the quiet, luxurious feel but agree with others that a little more road feel in the steering would be nice. Bottom line, I have decided to buy a Prius but need to decide on trim level, timing of the buy, etc. I don't need a new car until October.

I am assuming that your $100 below invoice is before their added $399 dealer fee. At least they are honest in posting this fee and identifying it as additional profit.

Roy
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Old 06-05-2009, 07:16 PM   #5
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Default Re: 2010 Prius due in Colorado about Jun 16

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I am assuming that your $100 below invoice is before their added $399 dealer fee. At least they are honest in posting this fee and identifying it as additional profit.
Roy
No, it was $499 below MSRP before the dealer fee, so $100 below MSRP after. The dealer fee is a completely imaginary number so I only paid attention to the price after. I'm not really sure why they post a sign like that.

Glad you were favorably impressed with the car. I might make a run down there this weekend to try it out.
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Old 06-05-2009, 07:58 PM   #6
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Default Re: 2010 Prius due in Colorado about Jun 16

Oops I misspoke. Just looked at the paperwork and it's $500 under MSRP, so the final number is $101 under. The $399 is then stated after that, with sales tax so it totals $428.53.

But as I said, the number $399 doesn't really mean anything as long as you take it into account when comparing prices with other dealers. They could even quote prices in Yen and it would be fine as long as you take it into account. I suspect that after Consumer Reports and others started getting people thinking about invoice cost as a benchmark, maybe dealers started adding these mandatory fees to try to hold the line against people coming in to demand invoice, but without shopping around.

But fees like this aren't really extra profit, just extra revenue. Profit still depends on having enough volume to cover your overhead, and higher prices reduce volume. At least, that's how I would look at it if I were a car dealer.
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Old 06-05-2009, 08:57 PM   #7
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Default Re: 2010 Prius due in Colorado about Jun 16

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Oops I misspoke. Just looked at the paperwork and it's $500 under MSRP, so the final number is $101 under. The $399 is then stated after that, with sales tax so it totals $428.53.

But as I said, the number $399 doesn't really mean anything as long as you take it into account when comparing prices with other dealers. They could even quote prices in Yen and it would be fine as long as you take it into account. I suspect that after Consumer Reports and others started getting people thinking about invoice cost as a benchmark, maybe dealers started adding these mandatory fees to try to hold the line against people coming in to demand invoice, but without shopping around.

But fees like this aren't really extra profit, just extra revenue. Profit still depends on having enough volume to cover your overhead, and higher prices reduce volume. At least, that's how I would look at it if I were a car dealer.
I'll try to drop by Stevenson in Aurora, CO tomorrow (Saturday) to pick up engine and cabin air filters and see if they have any 2010's and how they are pricing them.
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Old 06-05-2009, 09:08 PM   #8
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Default Re: 2010 Prius due in Colorado about Jun 16

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Oops I misspoke. Just looked at the paperwork and it's $500 under MSRP, so the final number is $101 under. The $399 is then stated after that, with sales tax so it totals $428.53.

But as I said, the number $399 doesn't really mean anything as long as you take it into account when comparing prices with other dealers. They could even quote prices in Yen and it would be fine as long as you take it into account. I suspect that after Consumer Reports and others started getting people thinking about invoice cost as a benchmark, maybe dealers started adding these mandatory fees to try to hold the line against people coming in to demand invoice, but without shopping around.

But fees like this aren't really extra profit, just extra revenue. Profit still depends on having enough volume to cover your overhead, and higher prices reduce volume. At least, that's how I would look at it if I were a car dealer.
I would agree that extra revenue is the most accurate description. I also agree that it is simply part of the total out the door price. Seem's like you got a good deal as an early adopter.

Roy
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Old 06-05-2009, 10:25 PM   #9
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Default Re: 2010 Prius due in Colorado about Jun 16

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I'll try to drop by Stevenson in Aurora, CO tomorrow (Saturday) to pick up engine and cabin air filters and see if they have any 2010's and how they are pricing them.
They don't have any yet. Called them today. Should be in any day now.
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Old 06-05-2009, 10:50 PM   #10
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Default Re: 2010 Prius due in Colorado about Jun 16

I was the second one to put a deposit on one at Burt Toyota in Denver a year ago. They just got their Demo in today. Mine is coming in June 22. MSRP and 399 handing fee.
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