Prius Campaign - Early Returns

[ridegsxr714]

Originally Posted by Bavarian

I think you made very good commerials for the average consumer. Toyota should use them also in Europe.
But definitely one thing could be improved: The music in the commerial "MPG" YouTube - 2010 Toyota Prius "MPG" TV Commercial

There is a much much better song, "Here comes the sun" from the Beatles:
YouTube - THE BEATLES- HERE COMES THE SUN

It would be a real eye-catcher. A german company, which produces honey, used the song several years ago in commercials very successful, so it shouldn´t be too expensive to use it.

i think that the beatles song would have been pretty good, it is familiar with an new unfamiliar car. i think that it would've only really worked with the solar roof ad though.

the series of commercials they do have is cohesive and speaks to all of the different messeges that toyota wanted to get across, so i think they made the right choice.