How much discount did you get on your 2010 Prius?

[Carnutt]

Originally Posted by Friedpez

I live in Southern California where Prius are in hot demand. I got mine for about $850 off MSRP, although the dealer tried to convince me that I really saved $2850 by not paying any premium.

Gee, assume ***any amount for dealer premium over MSRP*** and you saved $850 + that amount.

Great (car dealer) logic, huh?

[Friedpez]

Originally Posted by Carnutt

Gee, assume ***any amount for dealer premium over MSRP*** and you saved $850 + that amount.

Great (car dealer) logic, huh?

Haha, exactly!

[kbpro]

You got a good price, better than most. I am seeing about $1000 off MSRP.

[rovineye]

Just paid $1500 off MSRP in San Diego. Happy man!

What I didn't know before is that identical cars can have different base MSRP. IIIs were marked as $23,000 OR $23,400. No difference in vehicles at all. Sealer said it depended on when it was manufactured (shipped?).

[Ct. Ken V]

Hi, rovineye,

That $400 difference was from the mid-model-year across the board price increase that went into effect on/after Oct 18th.

Ken (in Bolton,Ct)

[R2Pre2]

Originally Posted by axelsasso

I took delivery of a Prius IV w/ solar yesterday for $1358 under MSRP. It was really painless, using the internet to ask for a best price. I think that since it was the last day of the month, and I was ready to go, helped greaase the skids.

This was my experience also. Bought my Prius V-ATP on 10/31-11/1 for $300 over invoice using the following strategy:

1. Autobuyer program through Costco gave me a "preferred" price & pointed me to the internet managers at the 5 Toyota dealerships in my area.

2. Priced what I wanted on Vehix.com and got the "price people are paying" figures so I knew what to ask for and if the dealer prices were good or not. Know your price before going to the dealership.

3. Stayed firm against the dealer's best offers which brought the price lower. "Thank you for coming down another $300 but I can't go higher than xx,xxx." Create an imaginary friend (husband/wife/on-line pricing/other dealer, etc.), anything, to play off the prices offered by the dealer.

4. Bought at the end of the month so dealership incentivized to make quota.

5. Be knowledgeable: arm yourself with research so you know a good deal, know when to stop & sign...or walk away. (Is that Kenny Roger's singing in the background?) The dealer will come down if they are motivated to make the sale.

[Carnutt]

Originally Posted by R2Pre2

This was my experience also. Bought my Prius V-ATP on 10/31-11/1 for $300 over invoice using the following strategy:

1. Autobuyer program through Costco gave me a "preferred" price & pointed me to the internet managers at the 5 Toyota dealerships in my area.

2. Priced what I wanted on Vehix.com and got the "price people are paying" figures so I knew what to ask for and if the dealer prices were good or not. Know your price before going to the dealership.

3. Stayed firm against the dealer's best offers which brought the price lower. "Thank you for coming down another $300 but I can't go higher than xx,xxx." Create an imaginary friend (husband/wife/on-line pricing/other dealer, etc.), anything, to play off the prices offered by the dealer.

4. Bought at the end of the month so dealership incentivized to make quota.

5. Be knowledgeable: arm yourself with research so you know a good deal, know when to stop & sign...or walk away. (Is that Kenny Roger's singing in the background?) The dealer will come down if they are motivated to make the sale.

Only problem is that deals on the Prius are not offered thru all Costco locations. Great deal though.

[Ongs-Hat]

first post. Just signed the papers. $750 off

[kgall]

Originally Posted by GreenGuy33

Wow, Overstock.com? Good to know. thanks!

Each time I go to Overstock.com, I get a statement that there is no Overstock.com price on the Prius. Is this because of my location (Ark. in GST) or because whether it's listed there varies from moment to moment, or maybe I just don't get no respect?

Also, when posting to this thread, please list the trim level (II-V) and major options you get. A number of dealers have said to me that the discounts are greater at the higher levels, as more profit is built into the GST.

[damonhickey]

No discount. Our salesperson told us there was no negotiating on the price because the Prius is popular and Toyota has slowed production so as not to exceed demand during the recession. The price was still only $2K more than a 2009 certified used Prius we were considering. Maybe we could have done a little better if we'd shopped other dealers, but we wanted to buy from the local dealer if possible. He also gave me the trade-in on my old vehicle that I asked for.