Toyota Announces Prices For 2008 Highlander Hybrid

**Tideland Prius** · 08-21-2007, 01:35 AM

August 20, 2007 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 Highlander Hybrid.

A best-in-class fuel economy and emissions leader, Highlander Hybrid with Hybrid Synergy Drive™ has been enhanced for power, roominess and economy in 2008. It is noticeably quieter, larger and smarter, with significantly improved versatility and ride comfort. The 2008 Highlander Hybrid will have one of the most comprehensive lists of standard safety features in the mid-size SUV class where safety is at the top of purchase considerations.

Highlander Hybrid will be offered in Base and Limited grades, powered by a 3.3-liter V6 with four-wheel drive with intelligence (4WD-i) that delivers an impressive 270 horsepower. Newly-added, technological innovation features such as an EV Mode, ECON Mode and Hybrid System Indicator assist the driver to enhance fuel economy and driving experience.

EV Mode allows the driver to operate the Highlander Hybrid in electric mode for a limited distance at low speeds, or in stop-and-go driving conditions. ECON Mode activates a throttle-control program that smoothes out throttle response; thereby, limiting excessive acceleration. A Hybrid System Indicator provides the driver with a visual guideline for optimizing fuel economy.

Highlander Hybrid has an impressive list of standard safety features. It features seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows in addition to active headrests for the driver and front passenger and Direct Tire Pressure Monitor System.

As with all Toyota SUVs for the last three years, Highlander Hybrid will provide Toyota's STAR™ Safety system with Vehicle Dynamic Integrated Management, Vehicle Stability Control, traction control, electronic brake-force distribution, and brake assist as standard equipment.

Highlander Hybrid rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer, three inches wider, and has three inches of additional wheelbase than the Highlander it replaces. Key standard equipment includes AM/FM/CD with six speakers, two rows of fabric-trimmed seats, and a leather-trimmed tilt and telescopic steering wheel with audio controls.

Highlander Hybrid's flexible second-row seating features captain's chairs with armrests that can be converted to a bench seat for three passengers. A "Center Stow™" seat, when not in use, is hidden in a compartment under the front center console. In its place, passengers can easily put in the Center Stow™ console or choose to leave the area open as a walk-through to the third row. The second row also slides forward and back 4.7 inches and reclines.

Key standard equipment on the Limited model includes: three rows of leather-trimmed seats, multi-stage heated front seats, rear glass hatch, power rear door, AM/FM/six-disc in-dash CD changer , nineteen-inch alloy wheels, puddle lamps on outside mirrors, fog lamps and a third-row bench seat with foldable headrests for a flat rear cargo area.

A stand-alone backup camera with a 3.5-inch LCD multi-information screen, not tied to a navigation system, along with Smart Key System with Push Button Start are standard equipment on both grades.

With new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6 percent over the previous generation comparably-equipped Highlander Hybrid.

The well-equipped Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3 percent.

The Highlander Hybrid will arrive in dealerships in early October.

http://pressroom.toyota.com/Releases/View?...YT2007082059531

**efusco** · 08-21-2007, 01:38 AM

Quote:

The well-equipped Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3 percent.[/b]

DAMN!!! That's getting dang pricey...an almost 10% increase for the limited? Wonder what was added to warrant that kinda price boost.

Sufferin' Prius Envy · 08-21-2007, 05:55 AM

<div class='quotetop'>QUOTE(efusco @ Aug 20 2007, 10:38 PM) [snapback]499611[/snapback]</div>

Quote:

. . . an almost 10% increase for the limited? Wonder what was added to warrant that kinda price boost.[/b]

A weak dollar?

ohershey · 08-21-2007, 07:44 AM

An OEM EV switch.

**Tideland Prius** · 08-21-2007, 12:14 PM

<div class='quotetop'>QUOTE(efusco @ Aug 20 2007, 10:38 PM) [snapback]499611[/snapback]</div>

Quote:

DAMN!!! That's getting dang pricey...an almost 10% increase for the limited? Wonder what was added to warrant that kinda price boost.
[/b]

Everything that was optional before?

You think $39k is pricey.. it's $50k for a Limited 4x4 NON-hybrid up here ($53k with navigation). That's a $5-8k increase from last year. Yeah there are some niceties added but.. dang!

**efusco** · 08-21-2007, 12:19 PM

All the hybrid highlanders are now 4x4s...2WD was previously available.
The limited includes SKS and I think they all now have the MFD.
But there are still plenty of options including Bluetooth and NAV....no pricing shown for that stuff yet.
I bet loaded this thing will be close to $45k by the time you get floor mats and a hitch and running boards on there. Hope they're not pricing this thing out of it's market.

ceric · 08-21-2007, 06:15 PM

It would tough to choose between a fully loaded 'Toyota Highlander' vs. 'Acura MDX' (between $39K to $45K).
Nah! I will take MDX any day.
I am waiting for the next 2009 Honda Pilot in May, 2008, however.

C.RICKEY HIROSE · 08-21-2007, 09:10 PM

<div class='quotetop'>QUOTE(efusco @ Aug 21 2007, 11:19 AM) [snapback]499776[/snapback]</div>

Quote:

All the hybrid highlanders are now 4x4s...2WD was previously available.
The limited includes SKS and I think they all now have the MFD.
But there are still plenty of options including Bluetooth and NAV....no pricing shown for that stuff yet.
I bet loaded this thing will be close to $45k by the time you get floor mats and a hitch and running boards on there. Hope they're not pricing this thing out of it's market.
[/b]

Dr, Fusco.

Nah, Toyota pricing out of markets? Toyota brand is like a magnet. Toyota releases them and buyers flock around them if as they were pulled in hypnotised, Toyota Making money and more money every quarter....
Just bought a Tundra Crew Max, pricey but 5.7 litre 4x4 to tow my boat to the lakes... and Guess, My Boat is a Toyota Epic 22 pricey as well, ( Both of them ) but money well spent !

hampdenwireless · 08-22-2007, 12:56 AM

While I am against the new HH being bigger then the old one the pricing is not bad for such an increase. Considering the base model is better then the old one with a mild price cut they will sell more HH then before.

**Tideland Prius** · 08-22-2007, 01:03 AM

Not to mention this is the 2nd gen... the first gen lasted 7 years!!!

08-21-2007, 01:35 AM	#1
Tideland Prius Moderator of the North Join Date: Oct 2004 Location: Canada Posts: 19,606 My Car: 2010 Prius Model: N/A Package: Technology Package (Canada) Thanks: 227 Thanked 343 Times in 242 Posts Friends: 23	August 20, 2007 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 Highlander Hybrid. A best-in-class fuel economy and emissions leader, Highlander Hybrid with Hybrid Synergy Drive™ has been enhanced for power, roominess and economy in 2008. It is noticeably quieter, larger and smarter, with significantly improved versatility and ride comfort. The 2008 Highlander Hybrid will have one of the most comprehensive lists of standard safety features in the mid-size SUV class where safety is at the top of purchase considerations. Highlander Hybrid will be offered in Base and Limited grades, powered by a 3.3-liter V6 with four-wheel drive with intelligence (4WD-i) that delivers an impressive 270 horsepower. Newly-added, technological innovation features such as an EV Mode, ECON Mode and Hybrid System Indicator assist the driver to enhance fuel economy and driving experience. EV Mode allows the driver to operate the Highlander Hybrid in electric mode for a limited distance at low speeds, or in stop-and-go driving conditions. ECON Mode activates a throttle-control program that smoothes out throttle response; thereby, limiting excessive acceleration. A Hybrid System Indicator provides the driver with a visual guideline for optimizing fuel economy. Highlander Hybrid has an impressive list of standard safety features. It features seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows in addition to active headrests for the driver and front passenger and Direct Tire Pressure Monitor System. As with all Toyota SUVs for the last three years, Highlander Hybrid will provide Toyota's STAR™ Safety system with Vehicle Dynamic Integrated Management, Vehicle Stability Control, traction control, electronic brake-force distribution, and brake assist as standard equipment. Highlander Hybrid rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer, three inches wider, and has three inches of additional wheelbase than the Highlander it replaces. Key standard equipment includes AM/FM/CD with six speakers, two rows of fabric-trimmed seats, and a leather-trimmed tilt and telescopic steering wheel with audio controls. Highlander Hybrid's flexible second-row seating features captain's chairs with armrests that can be converted to a bench seat for three passengers. A "Center Stow™" seat, when not in use, is hidden in a compartment under the front center console. In its place, passengers can easily put in the Center Stow™ console or choose to leave the area open as a walk-through to the third row. The second row also slides forward and back 4.7 inches and reclines. Key standard equipment on the Limited model includes: three rows of leather-trimmed seats, multi-stage heated front seats, rear glass hatch, power rear door, AM/FM/six-disc in-dash CD changer , nineteen-inch alloy wheels, puddle lamps on outside mirrors, fog lamps and a third-row bench seat with foldable headrests for a flat rear cargo area. A stand-alone backup camera with a 3.5-inch LCD multi-information screen, not tied to a navigation system, along with Smart Key System with Push Button Start are standard equipment on both grades. With new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6 percent over the previous generation comparably-equipped Highlander Hybrid. The well-equipped Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3 percent. The Highlander Hybrid will arrive in dealerships in early October. http://pressroom.toyota.com/Releases/View?...YT2007082059531 __________________ 2005 Tideland Pearl Premium Package 25/10/04 VVT-i Emblem, Sport Pedals, All-Weather Mats, Cargo Mat, EV Mod, JDM Prius Footwell Lighting, DICE iPod Kit 2008 Deep Black smart fortwo passion coupé - sold (6.1L/100km) 2010 Blue Ribbon Metallic Technology Package 29/08/09 All-Weather Mats, Homemade Console Pads, LED lighting "Ask an Expert" on Facebook I am not employed by Toyota, and the opinions expressed by me as a Prius Expert are not those of Toyota.

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08-21-2007, 07:44 AM	#4
ohershey Because, if I wear it anywhere else, it chafes. Join Date: May 2007 Posts: 633 My Car: Model: Package: Thanks: 0 Thanked 0 Times in 0 Posts Friends: 0	An OEM EV switch.

08-21-2007, 12:19 PM	#6
efusco Troll Slayer Join Date: Nov 2003 Location: Nixa, MO Posts: 17,228 My Car: 2004 Prius Model: Package: #9 Thanks: 49 Thanked 249 Times in 148 Posts Friends: 37	All the hybrid highlanders are now 4x4s...2WD was previously available. The limited includes SKS and I think they all now have the MFD. But there are still plenty of options including Bluetooth and NAV....no pricing shown for that stuff yet. I bet loaded this thing will be close to $45k by the time you get floor mats and a hitch and running boards on there. Hope they're not pricing this thing out of it's market.

08-21-2007, 06:15 PM	#7
ceric Senior Member Join Date: Oct 2004 Location: Fremont, CA Posts: 1,040 My Car: 2005 Prius Model: Package: #6 Thanks: 0 Thanked 43 Times in 16 Posts Friends: 0	It would tough to choose between a fully loaded 'Toyota Highlander' vs. 'Acura MDX' (between $39K to $45K). Nah! I will take MDX any day. I am waiting for the next 2009 Honda Pilot in May, 2008, however.

08-22-2007, 12:56 AM	#9
hampdenwireless Senior Member Join Date: Aug 2005 Location: Baltimore MD Posts: 496 My Car: Other Non-Hybrid Model: Package: Thanks: 28 Thanked 24 Times in 20 Posts Friends: 0	While I am against the new HH being bigger then the old one the pricing is not bad for such an increase. Considering the base model is better then the old one with a mild price cut they will sell more HH then before.

08-22-2007, 01:03 AM	#10
Tideland Prius Moderator of the North Join Date: Oct 2004 Location: Canada Posts: 19,606 My Car: 2010 Prius Model: N/A Package: Technology Package (Canada) Thanks: 227 Thanked 343 Times in 242 Posts Friends: 23	Not to mention this is the 2nd gen... the first gen lasted 7 years!!!