Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial

**Danny** · 05-13-2009, 03:00 AM

A new story entry has been added:

Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial

Quote:

Check out this 5 minute behind the scenes video on how the 2010 Prius commercial "Harmony" was conceptualized and produced. The video ends with the final product: the "Harmony" commercial you may have seen on TV (or PriusChat) over the last couple of days.
Special thanks to Toyota for providing PriusChat with exclusive access to this video.
Feel free to embed this video on your site and share it through Facebook or Twitter!

fredthepostman · 05-13-2009, 08:02 AM

Nice! I have more of an appreciation for the video. I didn't notice all the people in the video. Very nice!

**efusco** · 05-13-2009, 11:18 AM

Ok, I guess it's growing on me for its designed purpose.

zenMachine · 05-13-2009, 12:09 PM

Wish I could see it on a big screen TV. All those details must look really nice in HD.

But I still wonder how much this spot will grab viewer's attention and how much the intricacies will be noticed and/or appreciated.

hill · 05-13-2009, 12:38 PM

Considering what sells . . .

No bikinis?

.

zenMachine · 05-13-2009, 01:06 PM

Quote:

A representative from Saatchi & Saatchi, which is working on the campaign, said, "The programs are far deeper in nature than anything we have done before in the social space. They require efforts from both Toyota and the agency to be able to respond quickly and efficiently to consumer conversations."

I guess that means PC could be a part of this campaign...

**efusco** · 05-13-2009, 03:46 PM

Just thankful I didn't have to get in one of those costumes as a way to repay my debt of going to Prius Connection Detroit!!!
Don't be getting any ideas Doug & Erica!

F8L · 05-13-2009, 04:47 PM

Quote:

Originally Posted by efusco

Just thankful I didn't have to get in one of those costumes as a way to repay my debt of going to Prius Connection Detroit!!!
Don't be getting any ideas Doug & Erica!

Are you kidding me? I had so much fun a PCD that I'd slip into a flower costume and dance around to do it again! lol

**Tideland Prius** · 05-13-2009, 05:27 PM

I'll admit, I didn't see the people at first. It is original and very well done. I still can't get over the fact that it's not mainstream enough. But as Doug said, it's aimed at a particular buyer and obviously it's not me or most people here on PriusChat.

But yeah, it's well done.

Vincent · 05-13-2009, 08:09 PM

Excellent: I approve.

05-13-2009, 08:02 AM	#2
fredthepostman Senior Member Join Date: Jan 2009 Location: boothwyn pa Posts: 404 My Car: Prius On Order Model: III Package: N/A Thanks: 79 Thanked 4 Times in 4 Posts Friends: 7	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Nice! I have more of an appreciation for the video. I didn't notice all the people in the video. Very nice!

05-13-2009, 11:18 AM	#3
efusco Troll Slayer Join Date: Nov 2003 Location: Nixa, MO Posts: 17,231 My Car: 2004 Prius Model: Package: #9 Thanks: 49 Thanked 249 Times in 148 Posts Friends: 37	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Ok, I guess it's growing on me for its designed purpose.

05-13-2009, 12:09 PM	#4
zenMachine Just another Onionhead Join Date: Mar 2007 Location: Texas Posts: 1,985 My Car: 2007 Prius Model: Package: #3 Thanks: 5 Thanked 15 Times in 11 Posts Friends: 0	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Wish I could see it on a big screen TV. All those details must look really nice in HD. But I still wonder how much this spot will grab viewer's attention and how much the intricacies will be noticed and/or appreciated.

05-13-2009, 12:38 PM	#5
hill High Fiber Member Join Date: Jun 2005 Location: South OC So Cal & the Flathead Valley MT Posts: 3,873 My Car: 2004 Prius Model: Package: #9 Thanks: 15 Thanked 93 Times in 68 Posts Friends: 12	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Considering what sells . . . No bikinis? .

05-13-2009, 03:46 PM	#7
efusco Troll Slayer Join Date: Nov 2003 Location: Nixa, MO Posts: 17,231 My Car: 2004 Prius Model: Package: #9 Thanks: 49 Thanked 249 Times in 148 Posts Friends: 37	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Just thankful I didn't have to get in one of those costumes as a way to repay my debt of going to Prius Connection Detroit!!! Don't be getting any ideas Doug & Erica!

05-13-2009, 05:27 PM	#9
Tideland Prius Moderator of the North Join Date: Oct 2004 Location: Canada Posts: 19,620 My Car: 2010 Prius Model: N/A Package: Technology Package (Canada) Thanks: 229 Thanked 344 Times in 243 Posts Friends: 23	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial I'll admit, I didn't see the people at first. It is original and very well done. I still can't get over the fact that it's not mainstream enough. But as Doug said, it's aimed at a particular buyer and obviously it's not me or most people here on PriusChat. But yeah, it's well done.

05-13-2009, 08:09 PM	#10
Vincent Don't Wait Until Tomorrow Join Date: Sep 2005 Location: South Florida Posts: 635 My Car: 2010 Prius Model: V Package: Navigation Thanks: 0 Thanked 21 Times in 13 Posts Friends: 0	Re: Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial Excellent: I approve.

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