10-09-2009, 09:47 PM
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|  NYT: Design Firm Known for Exotics Turns to Hybrids
Quote:
“In terms of the car business today, it’s crazy,” said Fabrizio Giugiaro, director of Italdesign-Giugiaro.
We’re chatting at the company’s sleekly elegant headquarters located on the outskirts of Turin, Italy. Yet despite the location and the company’s rich history spanning more than four decades, Mr. Giugiaro believes Italian design cannot afford to rely on past success.
“Our answer is always to give the best as a service company,” he said. “This is to give a style that is a success with the public and to remain popular for as long as possible. We are not doing things for the museum.”
| Design Firm Known for Exotics Turns to Hybrids - Wheels Blog - NYTimes.com |
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