The Hybrid for Everyone?

[Rybold]

Don't confuse what the manufacturer charges with what the dealer charges. Honda intended for that Insight to cost $24K (MSRP+factoryoptions). The dealer chose to mark it up to $28K. And since that car was sitting in the show room, as someone already pointed out, there's about a 99% chance it was a top of the line model with optional features on it.

The biggest irony here to me is that it had a $4K "market adjustment" yet it said "sale" on it. (laughing hysterically) what the??? Take a photo of that one and mail it in to the Jay Leno show.

The idea of placing such a car in the show room is to get the consumer to think 'wow,' and then the sales man [pounces] on the consumer and if the consumer seems hesitant about the price, the salesman can then [while sticking to the consumer like gorilla glue] inform the consumer of the less expensive models.
(Anyone with a slight bit of eduction and technical know how, would have at least performed basic research on the internet before stepping on a dealer lot. You should have looked at the sales man and started laughing histerically and when you have the attention of everyone in the showroom, you say "the commercial says those are only $18K. How the heck can it be on sale if you are charging TEN grand over that?" and then just keep laughing until they escort you out of the building and the sales manager [attempts] to complete any pending sales. )

[jburns]

Originally Posted by Tideland Prius

Then show the Fit DX, not the Fit Sport. Your argument doesn't work with what Honda Canada listed.

I didn't know we were arguing. But you did say:

Originally Posted by Tideland Prius

If I remember marketing correctly, you want to display your best model, not the worst.

The term bottom feeder refers to the lowest form. I was referring to price in this case. I assumed, perhaps incorrectly, that the "worst" model would have the lowest price.

[Tideland Prius]

Originally Posted by jburns

I didn't know we were arguing. But you did say:


The term bottom feeder refers to the lowest form. I was referring to price in this case. I assumed, perhaps incorrectly, that the "worst" model would have the lowest price.

Well I wasn't so much arguing but just trying to get a reason as to why Honda would display the LX model for the Insight but the top model for everything else.


When you said bottom feeder, I assumed the folks looking at a Fit/Civic not because they want a fuel efficient car but because that's all they can afford or want to pay.

It's true but what relevance would that have when you have, say the EX-L V6 Accord shown and the price "starting at $24k". It's already stated at what price it starts with.

However I think I get what you're trying to say. You're saying that because someone looking for an Insight, could potentially be someone that is looking for the cheapest hybrid and nothing fancy, Honda wants to show the Insight LX so that they're not turned off by the fancy alloys and thinking it's a more expensive car??

[jburns]

Originally Posted by Tideland Prius

However I think I get what you're trying to say. You're saying that because someone looking for an Insight, could potentially be someone that is looking for the cheapest hybrid and nothing fancy, Honda wants to show the Insight LX so that they're not turned off by the fancy alloys and thinking it's a more expensive car??

Exactly.

[Tideland Prius]

Originally Posted by jburns

Exactly.

Score lol. That actually came to me while I was typing the response.

[1SMUGLEX]

They should sell it for $8000.

[a_gray_prius]

Originally Posted by The Electric Me

I'm not taking my personal experience as being the rule throughout the land, but I thought I'd share what I saw a few weeks ago.

I still own my old Honda, and I needed some work done. Ended up at the dealership with an hour to kill. As they hope you will do, I ended up walking around the showroom. They had an Insight on the floor. It had the red "sale" tag hanging from the rearview window, and I was curious anyway so I went to take a closer look. Well the "Sale" price of this Insight approached $28,000 dollars.

That floored me. I thought Honda had released the Insight with the idea that it was suppose to be more reachable for a larger audience than The Prius? I looked at The Insight and it is seemed considerably smaller to me. I took a closer look at the sticker, and noticed that it was actually a $24,000 dollar vehicle WITH A $4,000 dollar "market adjustment" increase.

I saw a couple used (each with over 35k miles) gen2 Priuses in a dealership for $26k and $24k, what's your point? I always wondered if anyone actually accepts the prices listed on those signs - I figure they were there so that the dealership could put a high number to set the bargaining/negotiation range high.

[DaveinOlyWA]

Originally Posted by The Electric Me

You could talk me into paying $28,000 for a Prius but $28,000 for The Insight? no way.


.

amen...well i did pay $28,000 for my Pri and its expensive but still worth it. i still consider it to be in class of its own. and you are right, i would not pay that much for the insight