Am i seeing things!

stanleyjohn · 01-14-2007, 06:06 PM

I was watching the football games today and saw a commercial by toyota with its three hybrids in it.I havent seen it before!dont know if its new.Is toyota beefing up its hybrid exposure?.With the demand maybe slacking off abit because of lower gas prices and the phasing out of the prius tax credit i wonder if toyota is a bit worryed about hybrid sales.I myself think gas prices are bound to go up again and the future looks bright for the prius and other hybrids.

TheForce · 01-14-2007, 06:10 PM

I seen an add the other day all about the Prius and how they have more on the lot. They also said you get a tax credit. I forgot how much they said but they was marketing the Prius like it was some new car that just came out.

Frank Hudon · 01-14-2007, 06:16 PM

I would think that after almost 3 years without any advertising they are probably now just starting to say it's needed. We see ads for the Camray, Corolla, Tundra, RAV4 the whole lineup but until now nothing on the hybrids. The have been selling despite the lack of advertising so I wonder how much Toyota has save on Ad costs? millions or hundred of millions. Probalby enought to fund the development of the HSD line up.

cwerdna · 01-14-2007, 07:30 PM

<div class='quotetop'>QUOTE(Frank Hudon @ Jan 14 2007, 03:16 PM) [snapback]375587[/snapback]</div>

Quote:

I would think that after almost 3 years without any advertising they are probably now just starting to say it's needed. We see ads for the Camray, Corolla, Tundra, RAV4 the whole lineup but until now nothing on the hybrids. The have been selling despite the lack of advertising so I wonder how much Toyota has save on Ad costs? millions or hundred of millions. Probalby enought to fund the development of the HSD line up.
[/b]

There's been plenty of advertising, maybe just not in your area or maybe not on sites that you visit.

See my post from December 2005 at http://priuschat.com/index.php?showtopic=1...mp;#entry173338.

**Tideland Prius** · 01-14-2007, 07:31 PM

Yeah.. not up in Canada. I rarely see any HSD ads, if ever.

Rangerdavid · 01-14-2007, 07:36 PM

Yeah, I've seen the Prius commercial twice now, but the one i've seen is just the Prius, no other cars. Pretty cool commercial though. They do seem to be advertising the hybrids more though, since they didn't have to at all before. Cool, as long as people keep buying 'em. What an amazing car!!

Frank Hudon · 01-14-2007, 07:49 PM

were seeing the HSD ad with the HyCam HyHi and Prius there have been others but nothing like the continuos barrage of other Toyota ads. The Prius has been a bomb in Canada with them sitting on dealer lots since about May of 2004. The dealers all say the HyCam sells really well and the Prius sits on the lot and gathers dust. My local dealer has new and used on his lot as of right now. Been that way since 2004, No HyCam’s you have to put in an order for them and wait. Toyota made a big mistake by not advertising up here. Oh well they probably didn’t care at the time as they had huge backlog of orders south of the border. More product for them. Pull the computer for the speedo and ship down south.

**Tideland Prius** · 01-15-2007, 01:03 AM

<div class='quotetop'>QUOTE(Frank Hudon @ Jan 14 2007, 04:49 PM) [snapback]375619[/snapback]</div>

Quote:

were seeing the HSD ad with the HyCam HyHi and Prius there have been others but nothing like the continuos barrage of other Toyota ads. The Prius has been a bomb in Canada with them sitting on dealer lots since about May of 2004. The dealers all say the HyCam sells really well and the Prius sits on the lot and gathers dust. My local dealer has new and used on his lot as of right now. Been that way since 2004, No HyCam’s you have to put in an order for them and wait. Toyota made a big mistake by not advertising up here. Oh well they probably didn’t care at the time as they had huge backlog of orders south of the border. More product for them. Pull the computer for the speedo and ship down south.
[/b]

The only TCH ad I've seen are the ones on the back of busses.

Hmm, I haven't seen any Priuses on the lots. There was an off-dealer lot where they store Toyotas. They had 6 silver ones at one point. Now only 1 remain.

Depending on the dealer, I've seen a few TCHs on the lots but definitely none in the showroom.

orionll · 01-15-2007, 01:13 AM

There are even a bunch of billboard ads in the San Francisco Bay Area! You would think there are enough Prii in the Bay Area already (one day I even counted 123 Prii

). The billboard has a picture of the Prius and says "60 miles and miles and miles and miles and miles per gallon." Well it's something like that.

Tech_Guy · 01-15-2007, 01:32 AM

Up to this point in time, the Prius has had very strong appeal to a rather select group of consumers (those that are environmental conscious, conservative on fuel, etc.). It is obvious that many of the early adopters of the technology have bought the car. Now that demand has fallen off from that group of people and Toyota has increased production; they are clearly trying to go "main stream" and appeal / sell to the broader population. To the former group of people, the Prius sold itself. For the broader population, Toyota needs to actively market the vehicle.

Keith

01-14-2007, 07:49 PM	#7
Frank Hudon Senior Member Join Date: Jan 2004 Posts: 4,144 My Car: Package: Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 0	were seeing the HSD ad with the HyCam HyHi and Prius there have been others but nothing like the continuos barrage of other Toyota ads. The Prius has been a bomb in Canada with them sitting on dealer lots since about May of 2004. The dealers all say the HyCam sells really well and the Prius sits on the lot and gathers dust. My local dealer has new and used on his lot as of right now. Been that way since 2004, No HyCam’s you have to put in an order for them and wait. Toyota made a big mistake by not advertising up here. Oh well they probably didn’t care at the time as they had huge backlog of orders south of the border. More product for them. Pull the computer for the speedo and ship down south. __________________ You can quote me on this, People who drive vehicles that idle at a traffic light, are idiots. mine 2k3 avg. 5.36 for 46,915Km Best tank 4.4L per 100K 64.2 Imperial 53.4 U.S. gallon, MiniScanner, SilverStars, block heater, winter lips, in as of Oct 15, out on April 25. In again on Sept. 21st. her's 2k4 "B" avg. 6.01 for 42,317 Km Best tank 4.02L per 100K, CAN-view with OBD11 module and flashloader, SilverStars, 06 Chrome grill bar, Michelin HydroEdge, upper and lower grill blocker,upper out as of April 7, lower out on April 28. In again on Sept 21st.

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01-14-2007, 06:06 PM	#1
stanleyjohn Senior Member Join Date: May 2006 Location: Higganum,Ct Posts: 262 My Car: 2006 Prius Package: #7 Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 0	I was watching the football games today and saw a commercial by toyota with its three hybrids in it.I havent seen it before!dont know if its new.Is toyota beefing up its hybrid exposure?.With the demand maybe slacking off abit because of lower gas prices and the phasing out of the prius tax credit i wonder if toyota is a bit worryed about hybrid sales.I myself think gas prices are bound to go up again and the future looks bright for the prius and other hybrids.

01-14-2007, 06:10 PM	#2
TheForce Vote Third Party!! Join Date: May 2005 Location: Wheelersburg, Ohio Posts: 2,036 My Car: 2006 Prius Package: #7 Nominated 7 Times in 2 Posts TOTM Awards: 0 Friends: 15	I seen an add the other day all about the Prius and how they have more on the lot. They also said you get a tax credit. I forgot how much they said but they was marketing the Prius like it was some new car that just came out.

01-14-2007, 06:16 PM	#3
Frank Hudon Senior Member Join Date: Jan 2004 Posts: 4,144 My Car: Package: Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 0	I would think that after almost 3 years without any advertising they are probably now just starting to say it's needed. We see ads for the Camray, Corolla, Tundra, RAV4 the whole lineup but until now nothing on the hybrids. The have been selling despite the lack of advertising so I wonder how much Toyota has save on Ad costs? millions or hundred of millions. Probalby enought to fund the development of the HSD line up.

01-14-2007, 07:31 PM	#5
Tideland Prius Super Moderator Join Date: Oct 2004 Location: Canada Posts: 13,562 My Car: 2005 Prius Package: B Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 11	Yeah.. not up in Canada. I rarely see any HSD ads, if ever.

01-14-2007, 07:36 PM	#6
Rangerdavid Senior Member Join Date: Jun 2006 Location: Boone, North Carolina Posts: 1,040 My Car: 2006 Prius Package: #5 Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 9	Yeah, I've seen the Prius commercial twice now, but the one i've seen is just the Prius, no other cars. Pretty cool commercial though. They do seem to be advertising the hybrids more though, since they didn't have to at all before. Cool, as long as people keep buying 'em. What an amazing car!!

01-15-2007, 01:13 AM	#9
orionll Senior Member Join Date: Aug 2006 Location: Albany CA Posts: 1,083 My Car: 2006 Prius Package: #7 Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 11	There are even a bunch of billboard ads in the San Francisco Bay Area! You would think there are enough Prii in the Bay Area already (one day I even counted 123 Prii ). The billboard has a picture of the Prius and says "60 miles and miles and miles and miles and miles per gallon." Well it's something like that.

01-15-2007, 01:32 AM	#10
Tech_Guy Senior Member Join Date: Jan 2007 Location: Silicon Valley, Ca. Posts: 209 My Car: Other Non-Hybrid Package: N/A Nominated 0 Times in 0 Posts TOTM Awards: 0 Friends: 0	Up to this point in time, the Prius has had very strong appeal to a rather select group of consumers (those that are environmental conscious, conservative on fuel, etc.). It is obvious that many of the early adopters of the technology have bought the car. Now that demand has fallen off from that group of people and Toyota has increased production; they are clearly trying to go "main stream" and appeal / sell to the broader population. To the former group of people, the Prius sold itself. For the broader population, Toyota needs to actively market the vehicle. Keith