AdAge Article: Prius Prices Outrun Inventory

[bojojohn]

Interesting article in this week's AdAge--for us advertising geeks.

Prius Prices Outrun Inventory - Advertising Age - News

Best,
Victorria

[TonyPSchaefer]

Whatever the reason, the numbers are indisputable. Toyota sold 181,221 new Prius hybrids in the U.S. in 2007 compared with 106,971 the year before. And despite the industry's worst new-vehicle sales year in a decade and a half, Toyota is on track to top that, with 110,565 units sold so far this year.

That's with less than $100,000 in measured media backing the brand in the first quarter of this year, according to TNS Media Intelligence.

There's a thread about where's the Prius commercials. To think that there's a waiting list for a product with little dedicated advertisement is astounding.

[Sheepdog]

I love it! It means my car has almost no chance of losing value!