Garmin Navi software superior ?

[C.RICKEY HIROSE]

Why is Garmin headquarters is located in the Cayman Islands anyway?
Tax heaven perhaps? But its superior products are sought after even from Japanese electronics firms.


Garmin International - Press Release

OLATHE, Kan./March 24, 2008/PR Newswire/ - Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, announced today that it is the exclusive navigation supplier to Kenwood’s new 2008 lineup of in-dash automotive electronics.
“We have been very pleased with Kenwood’s success in selling Garmin-equipped units since we started our partnership in 2006, and we’re expecting even greater things in 2008.” said Dan Bartel, Garmin’s vice president of worldwide sales. “We have developed an integrated marketing strategy with Kenwood that will benefit dealers and consumers.”
Garmin and Kenwood will work together on print, radio, and online advertising, as well as a dedicated internet site and point of purchase materials to inform customers. The program will extend through 2008.
"The alliance between Kenwood and Garmin is very unique to the consumer electronics industry,” said Keith Lehman, senior vice president of Kenwood USA Corporation. “The combination of Kenwood’s multimedia, in-car technologies and Garmin’s GPS navigation technologies has produced a remarkable line of advanced products that appeal to even the most demanding customers. With our joint promotional activity already underway, we expect 2008 to be a very successful year.”