According to an article over at Ward's (requires subscription, which I don't have), Toyota was able to slash its hybrid system costs an estimated 30% on the all-new 2010 Prius. The photo above shows you one reason why - smaller size.
Sounds like potentially good news for pricing, which we hope to see on Earth Day, April 22nd.
If anyone has a subscription to Ward's and would like to provide more details on the cost reductions, that would be awesome.
