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Featured How To Sell EVs To People Who Hate Them

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by bwilson4web, Apr 6, 2024.

  1. bwilson4web

    bwilson4web BMW i3 and Model 3

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    Curiously, Tesla just fired the four month old, marketing department. As Elon said, "They made generic car commercials."

    Bob Wilson
     
  2. douglasjre

    douglasjre Senior Member

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    Why do you have to sell something to people who hate it
     
  3. bwilson4web

    bwilson4web BMW i3 and Model 3

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    My feeling is:
    • 1/3 are early adopters and already have a Tesla
    • 1/3 are neither adopters or haters
    • 1/3 are haters
    They are selling Teslas to the "neither adopters or haters." As for the "haters," they are aging out of the people pool. Their kids are open and might even buy one just to piss off their Tesla hating parents.

    Bob Wilson
     
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  4. Isaac Zachary

    Isaac Zachary Senior Member

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    1/3 of what?
    Less than 7% of Americans are buying new BEV's. What about the other 93%?
     
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  5. Trollbait

    Trollbait It's a D&D thing

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    The good news is that there aren't any signs of that 7% to not continue growing.
     
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  6. mikefocke

    mikefocke Prius v Three 2012, Avalon 2011

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    But there are early adopters who haven't bought a Tesla or any other EV yet.

    Consider how rare my purchase of an Alfa-Romeo Giulietta 1300 Spyder Veloce was in 1965. Or later the purchases in the first months of production of the Plymouth Horizon, Nissan Stanza, VW Type 4 1600 wagon, Prius wagon, Porsche 914.

    Sometimes you can't categorize folks.
     
  7. Isaac Zachary

    Isaac Zachary Senior Member

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    But apparently you must have a Tesla somewhere because:
    :ROFLMAO:
     
  8. ColoradoCrow

    ColoradoCrow Active Member

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    The EV growth will grow as people desire and need it. Mobile phone growth over pagers over landlines. Now most people have a smart phone. A tool for some..a toy for others. Does one NEED a car. depends on where you live. A Lamborghini in Manhattan, NY usage is the same as one in Cheyenne WY. IMHO A car is a tool. I have many tools each with a different need. A GL550 is not an 2008 Prius or a 2021 Model Y. But I own them. .40, 5.56,9mm and .300 BLK OUT are different tools for different jobs. I own them too. A 4x4 lifted truck has a different perceived value in Sitka,AK versus Kissimmee Florida. I don't have a lifted truck but DO have a lifted Prius. In Kansas for driveways and potholes. I think that if ALL EV manufacturers added the cost of installing a base EV Charger to the cost of the purchase it would help the EV adoption. Those in a Apt or Condo can still have an exterior one installed. Even if it is a simple $450 charger included...like floor mats or wipers. Just put it in the car upon purchase.
     
  9. Isaac Zachary

    Isaac Zachary Senior Member

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    I think this brings up something a lot of people don't think about, that maybe EV's aren't the end-all be-all solution to transportation.

    One major problem in countries like the USA is housing. And there are certain people wanting a huge housing reform to happen. Yet the way housing is laid out is exactly what causes one "to need a car" aka car dependency. If we stack a bunch of dense housing right next to work, school, stores, and public transportation; when and if that happens you no longer need a car (and very likely no longer have space for one either).

    It could be like when people thought pagers or flip-phones were going to catch on but in the end the smartphone came in and won, at least for now. We can't say for sure if the personal BEV is the equivalent of the smartphone just yet, it could be the pager.
     
  10. bisco

    bisco cookie crumbler

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    that sounds like a horrible way to live. my parents generation moved out of the multi family city houses to get away from all that. i don't want to go backwards. we can improve personal transportation and renewable energy if we have the willpower
     
  11. Isaac Zachary

    Isaac Zachary Senior Member

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    I don't like the idea either. But I also know of SEVERAL people who have gone homeless with the current way housing is structured. People who have a job, no addictions, who are good citizens, who should be middle class, yet they can't find a place to live. I even have a close realtive that had to move himself, his wife, his daughter and their cat into a camper trailer out on public land, and they lived there for 2 years until they finally found a place to rent, even though the place they ended up renting was still double what they had inicially wanted to pay for rent.

    Even for me, I should be buying a home right now, but can't. There was a studio appartment for sale for 200K and it got sold almost immediately. I could have afforded that, but my family wouldn't fit. So we're stuck with rentals that are around half or more of our income. At this rate I'll be renting until the day I die, unless I go homeless first. And if I could get a house right now, I'd be paying for it until I'm over 80, and I don't think social security would be enough to keep paying for house payments.

    On the other hand, car dependency also leads to situations I also feel are a horrible way to live. Being stuck in traffic, roadrage, the ever constant road construction and it's effects on your mobility, your whole life coming to a scretching hault when you get into a car accident, even if you don't get physically injured. All that is something I often wish I didn't have to deal with in spite the fact that I don't have that bad of traffic here. If I moved to a big city I'd seriously consider using public transportation as my only transportation.

    Reorganizing housing in a way that it makes both housing more affordable and also lessens car dependency would be desireable. I'm sure there's a happy medium somewhere. If we ever get there is another question.
     
    #31 Isaac Zachary, Apr 28, 2024
    Last edited: Apr 28, 2024
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  12. fuzzy1

    fuzzy1 Senior Member

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    That is exactly what is already happening here. Large multi-family housing units have been and are still being built at and near urban and town cores and decent transit, light rail is being built and expanded, massive multi-family units being built near every rail station built or planned, zoning laws changed to allow ADUs and 2-4-plexes everywhere that SFRs exist.

    And many more people are already going car-free. Costs and parking problems are pushing it, while improving public transit and Uber/Lyft are pulling.
    Urban sprawl. In my region, the only way to create much more traditional suburban single family residential housing is by wholesale destruction of the remaining agricultural lands (plenty has already been paved over during my time here), and charging headlong into wholesale forest destruction, including privatizing and mowing down large portions of U.S. National Forest. The state legislature put restrictions and planning requirements on that decades ago.
    Please keep this as a delete-able option for people already having a home charger, or a cheaper installation path than many others will require. E.g. I did the electrical work for it a couple years prior to actually acquiring a plug-in car, piggybacking it on to another electrical project, DIY. The portion of sales to people already having home chargers will keep increasing.
     
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  13. ColoradoCrow

    ColoradoCrow Active Member

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    Please keep this as a delete-able option for people already having a home charger, or a cheaper installation path than many others will require. E.g. I did the electrical work for it a couple years prior to actually acquiring a plug-in car, piggybacking it on to another electrical project, DIY. The portion of sales to people already having home chargers will keep increasing.

    Exactly..
    True. A free Home charger unit from Tesla or $450 off the purchase price. Installation cost can vary too much depending on location. I could install mine with only a 25' run...but I'm opting for a 80' run to put the home charger on the other side of the garage for parking flexibility with the other 3 cars.
     
  14. Isaac Zachary

    Isaac Zachary Senior Member

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    What? The stopped selling the device with a charger in the box?

    On the other hand, more and more Americans (possibly the same in other countries) are becoming renters, not home owners. So the installation becomes a situation between a potential EV owner and the landlord.

    Me: "Mr. Landlord, could I buy an EV and have an EVSE installed?"
    Landlord: "Are you asking for your parking spot out in the middle of the appartment parking lot to have special treatment?"
     
  15. bisco

    bisco cookie crumbler

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    L2 evse's are only $150. these days, you don't need a tesla evse for a tesla. you might need an adapter, idk.
     
  16. bisco

    bisco cookie crumbler

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    my bolt came with an L1/L2 evse, and $1,250. credit toward circuit installation. and there are federal, state and electrical supplier credits available as well.
     
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  17. bisco

    bisco cookie crumbler

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    building on food agricultural land should be illegal imo. but even in a small state like MA, we have lots of open land, but no roads.
    working from home will help in some industries, but not all.
     
  18. bisco

    bisco cookie crumbler

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    i'm not against your proposal, just not for myself, i've already been spoiled and i won't go back. :p
    i'm certainly against homelessness and would like to see more out of the box thinking.
    our daughter and son in lae live in a 650 sq.ft. studio in a manhattan high rise, and that was $850,000. :eek:
     
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  19. fuzzy1

    fuzzy1 Senior Member

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    The included portable charges are rated for common 120V 15A household circuits. Limited to 1.4kW at best. For my PHEV, a full charge at that slow rate is 12+ hours. For a long range Tesla, that will be more than 66 hours.

    Home chargers at 5.7 or 7.6 kW are easy, get my PHEV filled in a couple hours at its 6.6 kW max rate. 9.6 to 12 kW are still reasonable for many homes, fill that Tesla in 8-10 hours overnight.
    Already required for new construction in my state, as of last year.

    Not every parking space, but a certain fraction must already have chargers, another fraction "EV Ready" with electric service, and another fraction "EV-capable" with a smaller portion of the electric infrastructure, such as cable raceways.
    My EV charger and main electric panel are less than 18 inches apart, i.e. one empty stud cavity between. In an unfinished garage, so the studs are exposed, so there was no wallboard in the way when installing the line. But all run through studs and mounted such that wallboard can still be installed without moving anything electric.

    While the charge cord is 25' long, enough to charge outside too, a 3' cord would work just fine when parked inside.
     
    #39 fuzzy1, Apr 28, 2024
    Last edited: Apr 28, 2024
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  20. John321

    John321 Senior Member

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