2004 Toyota Prius receives IDEA 2004 Transportation Gold Award

"The Prius suits both car and environmental enthusiasts. The second iteration of Prius shows Toyota's commitment to a shift away from fossil fuel. The aerodynamic shape and modest wheel set convey responsibility towards the ground it treads on, while beneath is power train management that is beauty to the mind." - Amy Hiroshige, IDSA, Manager Design, Mitsubishi Motors Design America

All IDEA 2004 Transportation Award winners