I don't know. Why are they listing pricing information before official release?

Edmund's claim to fame is their True Market Value feature and the ability to see invoice and incentive information. I find it interesting that a site was well respected as Edmunds has decided to publicly announce a price.

If you check some of the other tabs, they reference the 2000 Insight. So maybe the MSRP is of the 2000 Insight 2 seater?

Edmunds rounded up the MSRP price to $17K with a disclaimer to protect themselves. They won't publish something like this if they don't know something.

It is a cool $6K less than a base Prius, no wonder they call it a Prius fighter. I was expecting $3K less.

If this vehicle can be obtained much less the $20K "out the door", it should sell very well. I can not wait to see the official specs...mpg, safety ratings, EPA ratings, interior room, 0-60 performance, etc. Also, it should keep Toyota "in check" on the new Prius price.

Wow, that is huge!
Such a discount to Prius in this economy is a guarantee of sales going from Prius to Insight. Toyota now has a BIG problem. Prius sales are already dropping fast due to upcoming plugin version and now there is a much cheaper alternative to the current Prius.

Well, I like this car, but it is less of a Prius killer and more of a Fit and Yaris killer. It is about the size of those, just a smidge more expensive, but overall much nicer.

This car just doesn't compete with the Prius in terms of size, power, or fuel economy.

Great option though. 17k is real value....