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2010 Pricing is available! Starts at $21k, goes up to $31,770 with options

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Apr 21, 2009.

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  1. Danny

    Danny Admin/Founder Staff Member

    Joined:
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    Location:
    Charlotte, NC
    Your Vehicle Year:
    2013 Prius Plug-in
    Model:
    Plug-in Base
    TORRANCE, Calif., April 21, 2009 - - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide.
    The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations.
    “The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,” said Bob Carter, group vice president and general manager of the Toyota Division.
    Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features, “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model” he said.
    A new base model with a lower level of standard equipment is scheduled to be available later this year. It is designed to appeal to the most cost-conscious businesses and consumers.
    Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for over 10 years. When it goes on sale, the 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including EPA fuel economy estimates of 51 mpg city, 48 mpg highway and 50 mpg combined (EPA MPG estimates, actual mileage will vary).
    The third-generation 2010 Prius will offer enhanced performance and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as four driving modes, steering wheel touch controls that display on the instrument panel, a moonroof with solar panels, and Intelligent Parking Assist (IPA).
    The Prius is equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), emitting over 70 percent fewer smog-forming emissions than the average new vehicle. A larger and more powerful yet more efficient 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an increase of 24 horsepower over the previous generation.

    All Prius models offer Toyota’s Star Safety System™ as standard equipment, which includes enhanced Vehicle Stability Control (VSC) and Traction Control (TRAC) Systems, Anti-lock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist (BA). Other standard features include electric power steering and four-wheel disc brakes.

    Starting fall 2009, select Prius models will include Toyota’s all-new telematics service, Safety Connect™, which will offer four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. Safety Connect will be available by subscription, with an included one-year trial subscription.

    Adding to the appeal of Prius is an additional array of standard convenience features on most models that include automatic air conditioning equipped with an electric air compressor; AM/FM/MP3 CD player with six-speakers and satellite radio capability; driver door Smart Key system with Push Button Start and remote illuminated entry; a Multi-Informational Display with an energy monitor and fuel consumption history; six-way adjustable driver seat; power door locks; auto up/down on all windows with window jam protection; cruise control; tilt/telescopic adjustable steering wheel with audio and HVAC controls; color-keyed foldable power heated side mirrors; dual sun visors with vanity mirrors; and tonneau cover.

    Prius also brings many new firsts to the Toyota lineup. To help increase fuel efficiency, the 1.8-liter engine is beltless, uses an electric water pump, a new exhaust gas recirculation (EGR) system, and an exhaust heat collection system.

    Other Toyota firsts include a new Touch Tracer Display, which features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road; an available sliding glass moonroof is packaged with solar panels that power a new ventilation system; a remote air-conditioning system functions on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting in the car.

    Also new to Toyota is an available Dynamic Radar Cruise Control system that uses advanced millimeter wave radar. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.
    Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


    Standard Equipment
    MSRP
    Prius I
    To be released at a later date
    $21,000
    Prius II
    1.8-liter Atkinson cycle engine
    $22,000

    P195/65 R15 all-season tires with alloy wheels & covers

    Smart Key (driver’s door) and Push Button start

    EV, Eco, and Power modes

    Multi-Informational Display with energy monitor and fuel consumption history

    AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack

    Cruise control

    STAR Safety System and active front headrest

    Seven airbags including driver knee airbag

    Four-wheel disc brakes

    Tilt/telescopic steering wheel with audio and HVAC

    Controls with Touch Tracer Display

    Six-way adjustable driver seat

    Auto up/down on all windows

    Color-keyed foldable power heated side mirrors
    Prius III
    In addition to Prius II features:
    $23,000


    JBL AM/FM/MP3 six-disc CD changer with eight speakers

    Integrated satellite radio capability

    Hands-free phone capability via Bluetooth® wireless technology
    Prius IV
    In addition to Prius III features:
    $25,800


    Three-door Smart Key system

    Leather-trimmed interior

    Heated front seats with driver lumbar support

    Driver and front passenger water repellant windows

    Plasmacluster™ ionizer

    Auto dimming mirror with HomeLink®
    Prius V
    In addition to Prius IV features:
    $27,270

    17-inch alloy wheels and P215/45 R17 tires

    LED headlamps with auto leveling and washers

    Integrated foglamps



    Optional Equipment
    MSRP
    Prius II
    Prius III
    Prius IV
    Prius V


    Navigation Package
    $1,800
    NA
    Available
    Available
    Available

    Voice-actived touch-screen DVD navigation system with JBL AM/FM/MP3 four-disc CD changer, eight speakers, integrated satellite radio capability, XM NavTraffic capability, hands-free phone capability and music streaming via Bluetooth wireless technology and integrated backup camera



    Solar Roof Package
    $3,600
    NA
    Available
    Available
    NA

    Includes Navigation Package equipment plus power tilt/slide moonroof with Solar Powered Ventilation System and Remote Air Conditioning System



    Advanced Technology Package
    $4,500
    NA
    NA
    NA
    Available

    Includes Navigation Package equipment plus Dynamic Radar Cruise Control (DRCC), Pre-Collision System (PCS), Lane Keep Assist (LKA), Intelligent Parking Assist (IPA)
    3 people like this.
  2. Prius Team

    Prius Team Toyota Marketing USA

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    It's Here: 2010 Prius Pricing Information

    No joke, folks! Your long wait is finally over. Enjoy!

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales, USA

    (formatted to fit your screen)

    TOYOTA ANNOUNCES PRICES FOR 2010 PRIUS

    TORRANCE, Calif., April 21, 2009 - - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide.

    The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations.

    “The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,†said Bob Carter, group vice president and general manager of the Toyota Division.

    Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features, “This model provides more than $2000 added value, including the features most buyers want, at the same price as the current base model†he said.
    A new base model with a lower level of standard equipment is scheduled to be available later this year. It is designed to appeal to the most cost-conscious businesses and consumers.

    Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for over 10 years. When it goes on sale, the 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including EPA fuel economy estimates of 51 mpg city, 48 mpg highway and 50 mpg combined (EPA MPG estimates, actual mileage will vary).

    The third-generation 2010 Prius will offer enhanced performance and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as four driving modes, steering wheel touch controls that display on the instrument panel, a moonroof with solar panels, and Intelligent Parking Assist (IPA).

    The Prius is equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), emitting over 70 percent fewer smog-forming emissions than the average new vehicle. A larger and more powerful yet more efficient 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an increase of 24 horsepower over the previous generation.

    All Prius models offer Toyota’s Star Safety System™ as standard equipment, which includes enhanced Vehicle Stability Control (VSC) and Traction Control (TRAC) Systems, Anti-lock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist (BA). Other standard features include electric power steering and four-wheel disc brakes.

    Starting fall 2009, select Prius models will include Toyota’s all-new telematics service, Safety Connect™, which will offer four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. Safety Connect will be available by subscription, with an included one-year trial subscription.

    Adding to the appeal of Prius is an additional array of standard convenience features on most models that include automatic air conditioning equipped with an electric air compressor; AM/FM/MP3 CD player with six-speakers and satellite radio capability; driver door Smart Key system with Push Button Start and remote illuminated entry; a Multi-Informational Display with an energy monitor and fuel consumption history; six-way adjustable driver seat; power door locks; auto up/down on all windows with window jam protection; cruise control; tilt/telescopic adjustable steering wheel with audio and HVAC controls; color-keyed foldable power heated side mirrors; dual sun visors with vanity mirrors; and tonneau cover.

    Prius also brings many new firsts to the Toyota lineup. To help increase fuel efficiency, the 1.8-liter engine is beltless, uses an electric water pump, a new exhaust gas recirculation (EGR) system, and an exhaust heat collection system.

    Other Toyota firsts include a new Touch Tracer Display, which features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road; an available sliding glass moonroof is packaged with solar panels that power a new ventilation system; a remote air-conditioning system functions on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting in the car.

    Also new to Toyota is an available Dynamic Radar Cruise Control system that uses advanced millimeter wave radar. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.
    Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

    Standard Equipment

    Prius I MSRP: $21,000
    To be released at a later date

    Prius II MSRP: $22,000
    ► 1.8-liter Atkinson cycle engine
    ► P195/65 R15 all-season tires with alloy wheels & covers
    ► Smart Key (driver’s door) and Push Button start
    ► EV, Eco, and Power modes
    ► Multi-Informational Display with energy monitor and fuel
    consumption history
    ► AM/FM/MP3 CD player with six speakers and
    satellite radio capability and auxiliary audio jack
    ► Cruise control
    ► STAR Safety System and active front headrest
    ► Seven airbags including driver knee airbag
    ► Four-wheel disc brakes
    ► Tilt/telescopic steering wheel with audio and HVAC
    Controls with Touch Tracer Display
    ► Six-way adjustable driver seat
    ► Auto up/down on all windows
    ► Color-keyed foldable power heated side mirrors

    Prius III MSRP: $23,000
    In addition to Prius II features:
    ► JBL AM/FM/MP3 six-disc CD changer with eight speakers
    ► Integrated satellite radio capability
    ► Hands-free phone capability via Bluetooth® wireless
    technology

    Prius IV MSRP: $25,800
    In addition to Prius III features:
    ► Three-door Smart Key system
    ► Leather-trimmed interior
    ► Heated front seats with driver lumbar support
    ► Driver and front passenger water repellant windows
    ► Plasmaclusterâ„¢ ionizer
    ► Auto dimming mirror with HomeLink®

    Prius V MSRP: $27,270
    In addition to Prius IV features:
    ► 17-inch alloy wheels and P215/45 R17 tires
    ► LED headlamps with auto leveling and washers
    ► Integrated foglamps


    Optional Equipment

    Navigation Package MSRP: $1,800 Available on Prius III, IV, V
    Voice-actived touch-screen
    DVD navigation system with
    JBL AM/FM/MP3 four-disc CD
    changer, eight speakers, integrated
    satellite radio capability, XM
    NavTraffic capability, hands-free
    phone capability and music
    streaming via Bluetooth wireless
    technology and integrated backup
    camera

    Solar Roof Package MSRP: $3,600 Available on Prius III, IV
    Includes Navigation Package equipment
    plus power tilt/slide moonroof with
    Solar Powered Ventilation System
    and Remote Air Conditioning System

    Advanced Technology Package MSRP: $4,500 Available on Prius V
    Includes Navigation Package equipment
    plus Dynamic Radar Cruise Control (DRCC)
    Pre-Collision System (PCS)
    Lane Keep Assist (LKA)
    Intelligent Parking Assist (IPA)


    Media Web site: Pressroom : Toyota USA Newsroom / Toyota
    Public Web site: Toyota Cars, Trucks, SUVs & Accessories
    28 people like this.
  3. moner

    moner New Member

    Joined:
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    Location:
    Vancouver, BC
    Your Vehicle Year:
    2010 Prius
    Model:
    N/A
    $3600 more for the sunroof, plus options 3 or 4. :( Now when do we get some Canadian prices??
    All in all, I'm definitely happily surprised!
  4. fredthepostman

    fredthepostman Member

    Joined:
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    Location:
    boothwyn pa
    Your Vehicle Year:
    2010 Prius
    Model:
    III
    It's better that I thought it would be!:D
  5. rcsting

    rcsting Toyota Fanatic

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    Location:
    Gold River , California
    Your Vehicle Year:
    Other Electric Vehicle
    Model:
    N/A
    I was about $1000.00 from my original guesstimate for the model 4 with Solar/Nav. Close enough!!! Thanks Prius Team for the information!!
  6. lauren80ryan

    lauren80ryan New Member

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    Location:
    Tri-Cities, WA
    Your Vehicle Year:
    2010 Prius
    Model:
    III
    Omg!!! Thank you thank you thank you!!!!!:D
  7. Lafferty

    Lafferty Member

    Joined:
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    163
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    67
    Location:
    Pacific Palisades
    Your Vehicle Year:
    2010 Prius
    Model:
    II
    Thank you Doug & Prius Team. Can't wait to order the Prius II.
  8. vlads

    vlads New Member

    Joined:
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    18
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    Location:
    Brooklyn
    Model:
    II
    Any tips on how to find a reputable dealership in the NYC area to place a pre-order? Love the Prius II price point.
  9. csp

    csp New Member

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    Your Vehicle Year:
    Other Non-Hybrid
    Awesome! Now to learn how to negotiate a lower price when I get to a dealer ;)
  10. mnsweeps

    mnsweeps Member

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    Your Vehicle Year:
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    Model:
    Four
    JBL AM/FM/MP3 six-disc CD changer with eight speakers

    what is Toyota thinking? who needs a CD changer these days? CD will be history within a year.,...Its almost dead...
  11. mnsweeps

    mnsweeps Member

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    also I installed a Pioneer AVIC-D3X for $650....Toyota needs over$3000 for a navigation system? I registered on this site today just to vent my anger...I wanted to buy a prius but will look at higher end Insight seriously now. I am happy with my 2007 Hybrid Highlander at this point.
  12. Danny

    Danny Admin/Founder Staff Member

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  13. Danny

    Danny Admin/Founder Staff Member

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    You know the Navigation is a optional package that you don't have to get, right?
  14. efusco

    efusco Troll Slayer Staff Member

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    There's a new Prius coming out?! I had no idea. LOL!!
  15. efusco

    efusco Troll Slayer Staff Member

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    Look again, the Navigation "Package" is $1800. Yea, still steep if all you want is the navigation part, but it includes the touch screen, better sound system, hands free BT, and lots of other luxury feature that will definately make the car a more refined and more enjoyable ride.

    Navigation Package MSRP: $1,800 Available on Prius III, IV, V
    Voice-actived touch-screen
    DVD navigation system with
    JBL AM/FM/MP3 four-disc CD
    changer, eight speakers, integrated
    satellite radio capability, XM
    NavTraffic capability, hands-free
    phone capability and music
    streaming via Bluetooth wireless
    technology and integrated backup
    camera

    Now, a lot of us would love to be able to order these things a la carte...and perhaps that's more what your beef is. But the reality of car marketing is that very few items by any manufacturer are going to be offered a la carte.
  16. saxamoophone

    saxamoophone New Member

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    Prius III for me please =)
  17. sl7vk

    sl7vk Member

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    Not sure why this isn't available on Prius II?!?!?
  18. PriusForThePeople

    PriusForThePeople Member

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    These are awesome prices. Except the only thing that's got me irked is that you need to buy a Prius IV to get 3 door SKS... disappointing that it couldnt be 3DSKS on all. But I guess I could just get the IV with Nav but no Sunroof. Eh.
  19. MUPAUL

    MUPAUL 55 MPG Average

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    Model:
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    What can we expect to pay at a dealer. I assume MSRP for a while, but what about destination charges, etc. What are legitimate additions to the MSRP that I should expect and what are not legitimate. I've only purchased 2 cars in my life and don't want to be taken.
  20. mikepaul

    mikepaul Senior Member

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    The V plus the Deluxe NAV package sets Top Of The Line a fair amount higher than when I got mine, but BOY would I want my 2014 to be like that.

    I just hope it eventually works out that way...
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