I happened to stop by the dealership this afternoon, knowing they had received two 2010s just yesterday. I wanted to see the Prius IV demo, so I asked a favorite sales rep, and he said "Let's go!" We got on the golf cart, tooled around the back, and we found . . . no demo! The Sales Manager had taken it on his day off. BUT . . . We did find MY CAR! I guess it was delivered earlier today, and they had only just started the prep work on it. It is covered with dirt and grime, and it LOOKS GREAT! We picked up the keys and tested out almost everything -- well, everything we could while in park, anyway. Then we drove it once around the back lot and parked it. I checked out a lot of things and then went back to work. I'll have much more later, including GOOD pics and analysis. For now, please accept this quick reaction of mine. Remember, my point of reference is my own 2007 Package #6. Many things to become adjusted to. What struck me most? Here's my quick list: Fit and Finish look very good. The car had not yet been prepped, but the interior looked very sharp. The leather seems to be at least as good as my '07 if not better, and the rest of the car has a tighter and more solid feel. Front seats are immeasurably better!! The hatch area looks much wider and bigger. Back seat seems a bit shorter. Nav screen setup is nice, though resolution seems lower than my '07. The Touch Tracer did not seem to work well. Sometimes it just would not register my touch. If it becomes a real issue, I'll need to have it looked at. Headlight washers!! Too Cool! I like the glass - it seems a bit more tinted and that should help. Don't like the cupholder change. Can't hookup my iPhone or iPod to the Aux AND close the armrest all the way. This could become an issue. I LIKE the electric lumbar. Nice seat adjustments, though it doesn't seem to adjust JUST the way I want. (I'll need to read up on it.) Well . . . 12 seems like a good enough list for now. I'll expand and prioritize the list later.