So for the past 5 months I have been test driving cars and finally decided on waiting for the 2012 Prius. It had the technology I wanted and more importantly it had the MPGs I wanted. Currently I drive a 1998 grand am and its been through everything.. It was my first car and only car I have driven since I was 16.. Well I got a letter in the mail for the subaru dealer, and they were doing one of those push/pull your trade in deals. Basically they were giving you 3,000 bucks for your trade in as long as it was in good running order. Which my grand am is. I decided to check the deal out and went in to test drive the new 2012 impreza. After a quick test drive in 30 degree weather I managed to get 37 mpgs at one point and was quite impressed with cars roominess and drivability. The big kicker for me, is when I went inside and talked with the sales manager who was straight up with me. He didn't bullshit me and say a bunch of crap about how the cars were not marked up etc etc. He showed me the dealer listings, the invoice numbers, the MSRP and what everything costed down to the penny. He said he believed this is how cars should be sold and didn't believe in playing games but getting people in the car they wanted at the price that was good and fair to them. etc. This through me for a loop because usually Toyota dealers think that Prii are made of gold, and treat you the paying customer like a snob. (at least here) The real curve-ball is when the subaru dealer said he would honor the 3,000 trade in on my grand am and take the 3k off the MSRP of the impreza. Which meant I could get a pretty loaded impreza with a moonroof and if I wanted too leather seats for very close to 20,000. This obviously set me back because I was not expecting them to honor the trade in deal nor was I expecting to like the car too much. I love the prius, I have a blast every time i drive one. But the price for a comparable model is about 7k more then the impreza. Granted I could downgrade and it would be around 5k more... but still is the 5,000 extra cost worth getting the Prius over an AWD Subaru Impreza? I know you guys are mostly Prius fans and I am too.. thats why this is a dilemma. And the other kicker, is I live in Reno which in the winter snow.slush. and crappy weather are abundant. So if I did end up getting a Prius I would most likely get snow tired shortly after. Which is another fee to add on to the price. So bottom line.... 5k price difference... Impreza: AWD, less expensive, moonroof, comfortable Prius: High MPGS!!!, technology, (entune-hybrid battery etc) Feedback suggestions would be appreciated... Oh and of course this "special" ends at the end of November.... Thanks!