I've learned something from this thread and my other thread..."Yaris Beware"..and that is ....people get defensive when you say...this vehicle "A" will compete with this vehicle "B". I see no need to compare exact prices...or justify that the product is exactly like..or not exactly like the other product. Since Prius C is the only subcompact full HSD hybrid to be available in the USA, that's nearly impossible. Just seems to me, that I would define the Prius C, outside of being a full Hybrid, as an upper end subcompact hatch. Then simply the leap that it will compete with other subcompact hatchbacks seems almost inevitable at some level. Products compete with products. To imagine that somehow the Prius C will not? By the way, I paid (too much I admit) but I paid $19,000 for my Honda Fit Sport and it does not have the NAV. The price inched up piece by piece when I added basics like rear hatch cover, 3M clearbra...and other extra's I wanted. I think also, when you compare, you should realize some people don't care as much about the price. For some people a $1000-$3000 dollar price swing won't mean much. Some people just want the product they most want. The Hybrid aspect is a HUGE addition, that I think instantly makes the Prius C an upper end subcompact choice. It is Apples to Oranges....but there is a configuration of Prius C that I think meets or exceeds the Honda Fit in any configuration. BUT conversely, in the USA, there is no Honda Fit configuration that gives me Hybrid Synergy Drive and 53 mpg in the city. That truth...allows me to at least entertain the idea that Prius C will compete well within the entire class.