Re: Prius v WAGON Still, there's no reason to make it confusing when it doesn't need to be. Call it the Prius Wagon (as you did), the Prius Vision (or whatever the "v" is supposed to stand for), just to make it clear. That way you don't get customers complaining that they thought you were selling them a Prius v and they actually got a Prius V (or Five or whatever it's called now). As for car names, when manufacturers run out of actual English words they'll switch to other languages. Like they did with "Prius". Or make up a word. Elantra? Solara? A ridiculous name lately is the Buick Enclave. What's the attraction in driving around in a small territory? OTOH, the Kia Soul is a clever name to me.