So I use Apple for my media: I have an Apple TV for playing iTunes movies, rentals & TV/Video Podcasts/YouTube/Flickr. All my media is stored in iTunes on my computer and now I have an iPhone 3G to replace my aging non-video iPod. I saw the stories about the Apple Remote app, and thought, meh, big deal. Then I actually downloaded it, and oh good heavens, it's not just a remote, it's the key to a freaking sweet home automation media experience. See, not only does it act as a sort of substitue/supplement for an Apple TV remote that brings missing features (like a keyboard), it controls iTunes on your computer and even controls which set of "speakers" it uses. Even cooler is that it does it all over WiFi, so I don't even need to be in the same room as my equipment (which is good because my Apple TV is behind a wall, controlled by an RF remote that cost as much as an iPhone). WiFi control means that if I buy an Airport Express, I can have a set of speakers upstairs in my living room, then sit on the couch, browse my basement computer's music collection via the remote app and have it play in the room I'm in! That's especially appealing to me, because whereas a Sonos starter system (which basically does the same thing) would cost about $1000, I can utilize my existing equipment, have a slick interface controlled by a device I always have on my hip (you can't say the same for the Sonos remotes) and spend only $100. In other words, I can have a system I think is superior to the Sonos for 1/10th the price. Sweet! This might be one of the first things I look to do when the Prius is paid off.