Attention Whole Foods shoppers: Everyone hates you - Yahoo! Finance Canada "Americans bought $24.4 billion worth of organic foods in 2011 to little nutritional -- but great psychological -- effect if the conclusions of several studies are to be believed. A "comprehensive meta-analysis" out today from Stanford University’s Center for Health Policy finds no demonstrable proof that "organic" translates into "healthier." As researcher Crystal Smith-Spangler said, "We were a little surprised that we didn’t find that." So if buying organic doesn't have a physiological impact on consumers, what does it do? Apparently, it has turned them into a pack of raving a**holes." Amongst other things: "In their 2011 study, "Conspicuous Conservation: The Prius Effect and Willingness to Pay for Environmental Bona Fides," Ph.D. economics candidates Alison and Steve Sexton (they happen to be brother and sister) explored something called "conspicuous conservation." During the course of their research, Sexton and Sexton discovered the existence of a "green halo" that tends to appear above the heads of Toyota (TM) Prius owners -- a halo that a Honda (HMC) hybrid does not, or cannot, bestow."