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Battery-Car Buyers a Young and Affluent Lot

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by bwilson4web, May 6, 2015.

  1. bwilson4web

    bwilson4web BMW i3 and Model 3

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    Source: Battery-Car Buyers a Young and Affluent Lot | TheDetroitBureau.com

    While sales of battery-based vehicles have lagged well behind industry expectations, manufacturers have been pleasantly surprised to discover that buyers are both younger and more affluent than those buying comparable gas-powered models.

    But for most of those folks, going green wasn’t necessarily the only reason to buy a car like the Ford Focus Electric or Toyota Prius Plug-in. They were also attracted by the great deals manufacturers like Ford, General Motors, Toyota and Honda have been offering in an effort to build momentum for their electrified models, according to research by auto data firm TrueCar.com.
    . . .

    If true, it has to piss off the Scion management team. They have done everything short of kidnapping pre-schoolers and nothing has worked. Then to see an article claiming EVs work for their target demographic.

    So I read a little further:

    The Ford Focus offers a bit of insight. The conventional model’s typical buyer is 46 years of age and has a household income of $77,000 annually. But the Focus Electric is typically purchased by a 43-year-old coming from a home with combined earnings of $199,000.

    That pattern repeats itself across the industry, according to TrueCar. The person buying a Fiat 500e averages 45 years of age and has a household income of $145,000. That’s twice the money of a conventional Fiat 500 buyers, and two years younger, on average.

    . . . ​

    Never mind. 'Here kitty kitty! Kia hamsters!'

    Bob Wilson