best online advertisement... ever!

Discussion in 'Gen III 2010+ Prius Main Forum' started by john1701a, Jun 4, 2009.

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    john1701a Prius Guru

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    You've probably seen at least 2 of the 3 Prius commercials on TV by now, but you may not have seen some of Toyota's other marketing efforts for the 2010 Prius. Today PriusChat member (and maven of his own website) john1701a pointed out Prius advertising on Dictionary.com.
    You can also find Prius references on various Dictionary.com pages:
    Dictionary.com
    Hybrid definition
    Solar definition
    Have you found any others?
    john1701a, Jun 4, 2009
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    a priori Canonus Curiosus

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    So THAT'S where my advertising fee went!
    a priori, Jun 4, 2009
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    sdtundra New Member

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    It's still up too
    sdtundra, Jun 4, 2009
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    grand total New Member

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    I'm not sure what the message is here. Is Toyota trying to attract buyers with poor spelling skills, or are they after buyers who care enough about what they write to ensure their spelling is correct?
    grand total, Jun 4, 2009
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    qbee42 My other car is a boat

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    Is that the new Honda Insight?

    Tom
    qbee42, Jun 4, 2009
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    TonyPSchaefer Your Friendly Moderator

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    I believe the target audience is those who know how to spell words but aren't quite sure what they mean.

    And please do not park your Prius in a sand trap.
    TonyPSchaefer, Jun 4, 2009
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    PriusForThePeople New Member

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    The latter. I use dictionary.com not because my spelling is poor but because when I come across a word I don't know, I try to enlighten myself with its definition. Brilliant metaphor by Toyota. Use this website and this car to enlighten yourself. Nice find.


    100th post! :rockon:
    PriusForThePeople, Jun 4, 2009
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    qbee42 My other car is a boat

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    I would use dictionary.com to help my spelling, but I can't spell well enough to type in the URL.

    Tom
    qbee42, Jun 4, 2009
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    DeanFL 2010 owner - 1st Prius

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    The latter in my case. I was posting something here yesterday and ran into one of those "man, there's a better word than THAT"....
    So opened Dictionary.com for the thesaurus. And the Prius banner was there. I wondered (really) if I had a trojan horse on my laptop, monitoring my usage for advertising links.

    I've noticed that some sites display ad banners at times relative to the subject matter entered. Smart.

    Hal 9000

    Attached Files:

    DeanFL, Jun 4, 2009
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    Prius Team Toyota Marketing USA

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    We're not just a one trick pony!

    By the way, can anyone tell me the definition of "solar"?

    Doug Coleman
    Prius Product Manager
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    Prius Team, Jun 4, 2009
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    rcsting Toyota Fanatic

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    Very nice product placement on the solar page. ;) The Prius is also shown when you look up "Hybrid"
    rcsting, Jun 4, 2009
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    qbee42 My other car is a boat

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    You're not comparing Erica to a horse are you? I don't think she would like that. :p

    Tom
    qbee42, Jun 4, 2009
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    synapse New Member

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    synapse, Jun 4, 2009
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    DeanFL 2010 owner - 1st Prius

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    Ran into this on Wall Street Journal Blogs>




    Technology News and Insights


    • June 4, 2009, 8:05 AM ET
    Prius Takes Over Dictionary.com’s Home Page



    To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers...


    Prius Takes Over Dictionary.com’s Home Page - Digits - WSJ
    DeanFL, Jun 4, 2009
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    eglmainz New Member

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    This is really neat. If you look up the word "Solar" on the "Prius Sponsored Dictionary.com site", you will get the normal definition. What was neat, was the addition of the "Prius Related Words" section that populated the upper left edge of the page. Any of those links took you to the Prius Configurator on Toyota.com

    solar definition | Dictionary.com

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    eglmainz, Jun 4, 2009
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    The Electric Me Go Speed Go!

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    ...So the lonely white 2010 Prius continues its search for the Telletubbies...

    Alright, like or dislike this new advertising, I think Toyota should expand the campaign philosophy. Everything from static ads, to the latest commercials looks like the enviroment of a childrens show.

    Remember the Toyota Website homepage for the 2009 Prius? It was pictured parked infront of a restaurant, in the city. Other pictures had the Prius being driven, by visible drivers. My problem so far with the 2010 approach? Too unreal. No visible driver, cartoonish enviroment.

    Honda is showing the Insight being driven, by people, to the beach. To a concert, to a parking garage. So far, The 2010 Prius has been trapped in Make-Believe land.

    Please, help me free the 2010 Prius! It's stuck in an advertising campaign seemingly designed to appeal to Pre-Schoolers.

    There's nothing wrong with the TV ads, or these static internet ads. But there doesn't seem much particularly right either. I thought that Toyota wanted to mainstream this Prius? These ads are so unreal and so focused on "Green Cred" that they hardly reach out to a mainstream audience.

    Please I hope the White Prius finds The Telletubbies soon. Then maybe we can move on to adult ads. .......AGAIN!
    The Electric Me, Jun 4, 2009
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    Prius Team Toyota Marketing USA

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    Ok, if that's not good enough...

    ... how about a FREE* 2010 Toyota Prius?!

    Sound too good to be true?... well, that depends on your state of reality :p

    Store - The Sims 3

    *With purchase of game, of course!

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales, USA
    Prius Team, Jun 4, 2009
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    Lafferty New Member

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    Found it!

    [IMG]

    [IMG]
    Lafferty, Jun 4, 2009
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    DeadPhish New Member

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    People who care enough to look up the spelling and meaning of a word as opposed to those that don't give a ratz azz.
    DeadPhish, Jun 4, 2009
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    Rae Vynn Wickedly Fun Prius Driver

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    I like it! :p
    Rae Vynn, Jun 4, 2009
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