Hi, I'm doing a survey to compare and contrast the demographics of Prius c vs Prius v owners for a Marketing class project. As Prius c owners, your valuable input would be much appreciated. I will post the results from both surveys once enough data are gathered and analyzed. The link below is the Prius c questionnaire. The one for the Prius v is in the Prius v subforum. Prius c Demography Survey Note: this new questionnaire was derived from the one I posted earlier in Tony's Poll thread. If you've already answered that one, no need to do it again unless you want to add some info regarding "Reasons". The old survey is now closed. Many thanks in advance.
Here are some snapshots (literally) from the survey results. What conclusions can you draw from these?
I wanted to post the graphs, but somehow the pictures couldn't be uploaded to PC. So I'll just summarize the results below. # of Respondents: 68 1. Primary Driver - Male: 72%; Female: 28% 2. Age Groups: 21-29: 22%; 30-39: 25%; 40-49: 13%; 50-59: 15%; 60+: 18% 3. Single: 25%; Married: 54% 4. No kids: 80%; 1 kid: 15%; 2 kids: 6% 5. City/Hwy Driving - 90/10: 10%; 80/20: 9%; 70/30: 12%; 60/40: 18%; 50/50: 16%; 40/60: 16%; 30/70: 10%; 20/80: 6%; 10/90: 6% 6. Addition to fleet: 15%; First car: 6%; Replace another car: 80% 7. Prius c - One: 1.5%; Two: 43%; Three: 20%; Three+Options: 18%; Four: 0%; Four+Options: 18% 8. Reasons: Efficiency: 100%; Price: 73%; Eco-friendly: 45%; Hi-Tech: 42%; Size: 40%; a Prius: 38%; Styling: 34%; Low Maintenance: 32%; Resale value: 30%; Safety: 16%; Comfort: 12%; Foreign Oil: 10%; Performance: 7%; Business: 3%; HOV: 0% 9. Student/Part-Time: 10%; Full-Time: 83%; Retired: 10% 10. Income - 20K-35K: 5%; 25K-50K: 12%; 50K-75K: 25%; 75K-100K: 18%; 100K-150K: 28%; 150K+: 9%
