Aahh, but the marketing folks know everything. That's why the volume increases during commercial, so you can hear it when you go down into your lead-lined nuclear bunker's refrigerator to get a snack. This is why God invented remote control TV, so I wouldn't have to listen to commercials. But don't get me wrong, I've got a few commercials I like, but that's for another day, another post. I'm pleased to say that I have never bought a product/service because of a TV commercial; not even my Prius!