Carefree, Arizona - Honda was quick out of the gate with a production gasoline-electric hybrid car in 1999. Its 2000 Insight was a two-door, two seat coupe that ushered in the new millennium, boasting fantastic fuel economy and a radical - if somewhat futuristic â€” design. Still, the Insight was criticized for being impractical and looking odd. Consequently, the company introduced the much more conventional Civic Hybrid in 2003, and basically stopped promoting the Insight (except to acknowledge its world-leading production car fuel economy). But over the years, quirky became cute, and Toyotaâ€™s Prius garnered nearly all the celebrity attention and Hybrid press. Honda continued to refine its Integrated Motor Assist (IMA) Hybrid drivetrain (which is a less complex hybrid system than Toyotaâ€™s, but still very effective) and has concluded that yes, many buyers, especially those making an environmental statement, do indeed want their decision to â€œgo Hybridâ€ made visible. So the all-new 2010 Honda Insight returns to its roots, so to speak, again looking decidedly â€œHybrid,â€ but with major enhancements to practicality, safety and creature comforts. Now itâ€™s a four-door hatch with multiple airbags, room for four adults (five in a pinch) and useful cargo capacity. First Drive: 2010 Honda Insight hybrid I don't know about you guys but the Insight is a pretty good challenge to the Prius. Ok, let's not get into the debate again but what I'm noticing is that the press seems to be able to get 60mpg (3.9L/100km) just by using the Insight's FE feedback mechanisms. That's pretty impressive. So on the fuel economy forefront, it seems to be doing better than the HCH for less coin. I also can't wait to see what the press gets with the Prius' ECO mode and Hybrid System Indicator.