I'm not sure if any of you watched the X-games this past weekend, but I did, and the Ford Fiesta was center stage. Not only was the Ford Fiesta shown in all it's glory in front of millions of people nationwide on ESPN, but it won the X-games gold ! Here is a little excerpt on it (scroll down to the actual article).. Straightline Blog on Edmunds' Inside Line Why should you care? Because if Ford brings the Fiesta to North America, it could make Ford as cool as Toyota. Okay, well... a distant second.
It would be awesome if they brought the Fiesta AND it's highly dynamic european handling to the US. However, I'd bet that a lot of the people who really are interested in the X-Games rally already know what a Ford Fiesta is. In fact, I'd wager that many already have/want a Subaru WRX or Mitsubishi Evo. Too bad they don't show WRC on Speed channel anymore.