Jenna Bush Hager's Austin | Plugged In - Yahoo! Screen - Yahoo! It looks like they are trying a new way to promote plug-in cars. If you watch, gilbert, my running coach is the one, having people make smoothies on bicycle powered blenders.
interesting video. they did not really showcase the "EVness" of the car at all. they did highlight ease of use for Sync Services (which is available on EVERY new Ford)
...Gilbert looks like a sub-3 marathon runner. AG what distance do you run? I do some 5K's when I can get the lead (as in Pb) out, if you know what I mean.
I found it quite different, but in today's world I just turn off adds when they come on. I think ford was trying to get the warm fuzzies out for fords and plug ins. They are doing this in many cities. I'm interested to see if it works. The one thing you definitely got the word out that there are now chargers in the parks and libraries and if you read the scroll they are powered by renewable. I think it was more of ford has an ev, there are places to charge it. These are cool places to go and it won't run out of energy. They are doing them in different cities, but I only watched it because my friend gilbert is in it. I found the mexican food part of the challenge the one with the most local interest - and politics.
I run marathon's, halves, and one 10 miler. The 10 miler is for gilbert's charity which gets clean water to people in his native Burundi. I'm not that fast, I run for fun. We do have elite athletes in the group but they are very supportive of us slower runners. Just mailed gilbert, his best marathon was 2:22. He's been an alternate at the olympics, but that time is past.
You have to empethize with auto makers. That enter the EV market. Think how diametrically opposed the EV message is to the gas burning cars. EV ads must avoid making the manufacturer look schizophrenic. Consider the following 'pluses' they might reference: "This EV is WAY quieter than our guzzlers" "This EV won't kill you - running it in a locked garage, like the rest of our pollution belching offerings" "This EV won't make you broke, as you drop a $100 bill down the gas tank, for which you have to earn another $20 or $30 pre tax, just to blow the $100." "This EV has fuel made in the U.S.A. in stead of countries bent on bombing us out of existence." "This EV has WAY less parts to maintain ... no smog checks ... no more valve jobs ... no oil & filter ... no plugs ... no PCV, you'll wonder why you ever burned gas!" "This EV doesn't have 20 gallons of toxic explosives ready to burn you to death, should another car hit you just right" I guess I won't be too successful writing their ad campaign. .
April 20, 2010; Noon Pacific time; Nissan opens up email invitations for the 2011 Nissan Leaf. this will save the world millions of gallons of Oil April 20, 2010; A few hours after the Nissan Leaf email invite launch. Big Oil retaliates by leaking out oil in a statement saying "We can waste it waaay faster than you can save it!" **disclaimer** the above "might" be stretching it a bit, but the irony is very difficult to ignore
