By Kevin Krolicki
DETROIT, June 12 (Reuters) - Ford Motor Co(F) is planning to expand its range of hybrid vehicles beyond the Ford Escape but sees deep-seated engineering problems facing the launch of a new generation of rechargeable electric cars, an executive said on Tuesday.
The comments were the first indication of Ford's plans for hybrid vehicle development since April, when Chief Executive Alan Mulally named an executive to a newly created position to oversee environmental issues at the struggling automaker.
Ford Executive Chairman Bill Ford Jr., who led the automaker until last September, said last month that he regretted that Ford had not moved faster to seize the lead in addressing environmental concerns.
Environmental advocates, particularly in California, have been pressing major automakers to roll out "plug-in" vehicles that would be capable of running on electricity only for short distances and recharging at a standard electric outlet.
Gioia said Ford was investigating the possibility of building such a plug-in vehicle but saw major engineering problems to overcome before such cars can be introduced.
She said in order to build a plug-in car with a minimum range of 40 miles on battery power and a top speed of over 60 miles per hour, the size of the battery pack would have to double or triple in size. That would make the vehicle prohibitively heavy and expensive, she said.
The skeptical comments on plug-in technology set Ford apart from its larger U.S. rival, General Motors Corp. (GM)
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I'm not sure if this is good news, but it could be lots worse, I suppose...
Ford's been going out of business for, like, forty years; it must be extremely difficult to attempt to turn it all around in a year or three.
Also read that they'll be selling Land Rover and Jaguar, FYI. Their turn around efforts were described as "struggling."
[sigh]
Ford plans to expand hybrid lineup beyond Escape
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Pinto Girl, Jun 13, 2007.