Don't tell General Motors (GM) Vice-President of Research and Development Larry Burns that the Chevy Volt plug-in gas electric hybrid vehicle it plans to launch is a marketing ploy to improve GM's brown image with consumers.
On the other hand, Burns admits that GM is spending SUV loads of money to make sure the Volt comes to market on time, and ahead of Toyota , in 2010 in the hopes of changing the marketing nightmare the company faces. "No question, it is our intent to leapfrog Toyota in this technology," he says.
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GM's Plug-In Push
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Tideland Prius, Nov 23, 2007.
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Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Tideland Prius, Nov 23, 2007.
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