MTV’S “Pimp My Ride†and the nation’s leading biodiesel producer, Imperium Renewables, have partnered to turn an American classic into a Green Machine, and California Governor Schwarzenegger, stopped by to help celebrate the achievement.
As part of a special Earth Day episode airing April 22nd, the "Pimp My Ride" crew cut gave an ecological conversion to a 1965 Chevy Impala so the car can run on pure biodiesel. Imperium founder, John Plaza, and CEO, Martin Tobias, are joining MTV is delivering the message that going green doesn’t mean having to sacrifice fun or performance, and the result is an 800 horsepower biodiesel “Clean Machine†that achieves a claimed 25 miles per gallon.
For this episode, "Pimp My Ride" invited The Governator to help promote the environmental message. "You can have an engine that's fast and furious and still reduce greenhouse-gas emissions by 30 to 40 percent," Schwarzenegger declares for the cameras. "This is the future."
"Once pilloried for driving his Hummer (he now has hydrogen and biodiesel models), Schwarzenegger is out to prove that environmentalism and hedonism can coexist," reports Karen Breslau of Newsweek. "That was the point of doing the show," he says to Breslau. "To show people that biofuel is not like some wimpy feminine car, like a hybrid. Because the muscle guys, they have this thing: 'I don't want to be seen in the little, feminine car'."
The special episode will air on Earth Day, April 22 as part of the thinkMTV (www.think.mtv.com) year long, 12-step campaign “Break The Addiction,†designed to engage, empower, and educate young people to make smart, everyday choices that both improve their life and help to curb the impact of climate change and preserve the environment. The episode will also air on MTV2 and MTV Tr3s, and appear on MTV as the kick-off of a “Pimp My Ride†Sneak Peek marathon featuring all new episodes of the MTV hit series beginning at 1pm ET/PT on Saturday, April 22nd.
"Hasta La Hybrid, Baby!" - Back Seat Driving, April 9, 2007
Governator Promotes Biodiesel on "Pimp My Ride"
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Arroyo, Apr 10, 2007.