Hummer vs. Prius
The surprising winner in the war for America's auto soul.
By Daniel Gross, Slate
...But in recent months the Hummer has bogged down. Combined year-over-year sales of the H1 and H2 have fallen for the past five months. In January 2004, just 1,927 Hummers were sold—off nearly 50 percent from December 2003, and down by one third from January 2003. The future doesn't look very bright, either. Business Week reported there are 68 days worth of Hummers in inventory, and that GM has throttled back its 2004 sales forecast from 40,000 to 30,000.
The sales drop reflects simple common sense. The Hummer is a mediocre car, with the quality ratings to show for it. The drop may also reflect a change in the zeitgeist. When you compare the fortunes of the Hummer to those of its opposite—Toyota's hybrid Prius, which can get upwards of 50 miles per gallon—it looks like the market may be shifting. First sold in the United States in 2000, the diminutive Prius remained a curiosity as the Hummer rose to celebrity. But sales rose to about 20,000 in 2002 and to 24,000 in 2003. Since the new 2004 model was introduced in the fall, the Prius has been stomping the Hummer. In November 2003, the Prius outsold the H2 by a 2-to-1 margin, according to Autodata. In January 2004, Prius sales were up 82 percent from January 2003...
Hummer vs. Prius
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by jrohland, Dec 6, 2005.
