Tesla took a wildly expensive car, made it a little more wildly expensive, and sold it to owners because it's also wildly fast as hell. This exceptional power is what certainly convinced some portion of its buyers that it was ok paying so much for the thing. Contrast with the other competitors in the market, and it seems their only two motivators are price and range. They want to minimize the first while maximizing the second. This inevitably leads to vehicles that are to be compared with their non-EV equivalents--slowish, non-fun vehicles. This forces the buyer into an analysis driven heavily on cost benefit (which is not good on any of the EVs). I have to wonder how well the Leaf, for example, would do if it was capable of 0-60 in 6.5. How much would that add to the cost? At least then you have paid a lot for an EV but it's pretty darn fast as well. The battery capacity would not need to change, merely the quality of the motor and the performance of the battery (which I realize can be increased by increasing capacity, so less stress on any given cell if one is looking for more watts). Without performance, a Leaf is really just a very expensive Nissan Versa.