I agree with almost everything you said about comparing the Prius with the Sonata, but want to make 2 observations. First, the Prius is a low profile hatch. This was one of my concerns because bulky items in the trunk can easily block your back vision, which is already greatly compromised in the Prius, allow me to note. I also found just impossible to see anything in the diagonal back area in the Prius. I would be highly worried about blind spots in that car. I actually prefer the huge trunk in the Sonata, which I can fit most of my stuff without a visual compromise. Funny, because what is an advantage to the Prius for you turned out to be a tremendous disadvantage for me. It's all relative. Second, better resale value? Are you kidding me? From what I was able to gather in this forum so far, the current poor resale value of the Prius has been highly pointed out here. True, this may change with time, if gas prices go very high particularly, but we are talking about a difference in price of 8K between the Sonata limited and Prius V. There is just no way on earth that I will recover that 8K in depreciation when reselling it, especially because in 7-8 years when I trade it, any of the cars may not even worth 8k at all. FYI, I also quoted insurance for both Prius V and Sonata limited. Guess which one has the lowest premium, not just a few dollars, but $198 less for 6-month in the Sonata. Did you know that a recent study showed Hyundais are among the least expensive cars to insure? Also, Toyota is considering extending their warranty to Hyundai levels. No wonder. If Hyundai is not a threat to Toyota by your own set of reasons, no problem, I just don’t want fight that. You win. Also, I want to stress that I’m not trying to hump the Sonata here and elude people out of the Prius. I’m just saying that I’m in the market for a new car and picked the Sonata over the Prius for the several reasons already discussed.