1. Offline
    • Admin/Founder

    Danny Admin/Founder

    Member Since:
    Nov 24, 2003
    Posts:
    6,278
    Likes Received:
    1,022
    Location:
    Charlotte, NC
    Your Vehicle Year:
    Other Non-Hybrid
    Model:
    N/A
    It's no secret that I've been mean to Toyota in the past for their Prius ad campaigns, but I think they finally have one that won't insult some portion of the population. Toyota has launched a new ad for the Prius Family called "Hum", and I'm happy to say I actually enjoy it.

    The ad does a nice job of explaining the different models of Prius that are available without saying the awful names they came up with (v, c, liftback), but keeps the Prius within that whimsical Prius world that is somewhat synonymous with Prius advertising. Not only that, but the tune they came up with is hard to forget. I bet you can't avoid watching it at least twice, and then you'll be humming the tune to yourself for the rest of the day.

    Video below with words to the song below that.

    Prius Family "Hum" :30

    This is a car that loves to have fun
    Mile after mile, to and from
    Now there are four for all to use
    Tell the neighbors, your friends, everyone the news.

    Let's Hum Hum Hum Hum, Let's Hummm
    A Prius for everyone.

    Now there's a bigger one if you want more space*
    A small one if the city's your place.
    And even one you can plug in.
    So hop on in and give one a spin.

    Let's Hum Hum Hum Hum, Let's Hummm
    A Prius for everyone.

    Attached Files:

    • slide.jpg
      slide.jpg
      File size:
      50.3 KB
      Views:
      1,064,502
    Last edited by HTMLSpinnr, Sep 13, 2012. Reason: Correcting refrain lyrics
  2. Offline

    exbauer Active Member

    Member Since:
    Aug 16, 2006
    Posts:
    1,171
    Likes Received:
    75
    Location:
    Washington
    Your Vehicle Year:
    Other Non-Hybrid
    Model:
    N/A
    I do like the new commercial. And you are right, I did watch it 2X. I could watch it again and again though.
  3. Offline

    priuskitty PIP FAN

    Member Since:
    Nov 18, 2011
    Posts:
    2,193
    Likes Received:
    275
    Location:
    Clawson, Michigan
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Base
  4. Offline
    • Moderator

    HTMLSpinnr Moderator

    Member Since:
    Dec 8, 2003
    Posts:
    5,215
    Likes Received:
    806
    Location:
    Surprise, AZ (Phoenix)
    Your Vehicle Year:
    2010 Prius
    Model:
    IV
    Zoe (my 3 year old) made me play it 2-3 MORE times after we had watched it 2-3 times. After a while, she came back to my office and said "Daddy, I want the hum song again!" Toyota's marketing team did a good job with this one!

    There's a couple of visual "Easter Eggs" too! Note the chess players when they go out of focus on the Plug-in - the guy on the left steals the other guy's rook.
  5. Offline

    SuperGLS Member

    Member Since:
    Jul 11, 2012
    Posts:
    170
    Likes Received:
    44
    Location:
    Washington DC
    Your Vehicle Year:
    2013 Prius
    Model:
    Four
    Good solid commercial. Will it make non-Prius drivers consider a Prius though?
  6. Offline

    AKMARK New Member

    Member Since:
    Apr 26, 2010
    Posts:
    11
    Likes Received:
    5
    Location:
    Alaska
    Your Vehicle Year:
    2004 Prius
    Model:
    N/A
    Very entertaining and enjoyable to watch, for a change.
  7. Offline

    wjtracy Senior Member

    Member Since:
    Sep 19, 2006
    Posts:
    3,773
    Likes Received:
    597
    Location:
    NOVA
    Your Vehicle Year:
    2006 Prius
    Model:
    N/A
    I like it too but sounds like she is singing: "Dis the car...
    I wish she would ennunciate more clearly, or maybe I am just too paranoid.

    I especially like the star of the show (white Prius).
    Merkey likes this.
  8. Offline

    austingreen Senior Member

    Member Since:
    Nov 3, 2009
    Posts:
    8,536
    Likes Received:
    1,395
    Location:
    Austin, TX, USA
    Your Vehicle Year:
    2010 Prius
    Model:
    II
    It didn't do much for me, but it is far far better than those other prius commercials.
  9. Offline

    ChipL Active Member

    Member Since:
    Feb 28, 2012
    Posts:
    587
    Likes Received:
    83
    Location:
    Reston, Va
    Your Vehicle Year:
    2012 Prius
    Model:
    Two
    Saw the commercial last night, tried to look at it from a new car buyers outlook. From that point of view it didn't do it for me. Message wise it works. But way too cute for my tastes...
    jakolp and austingreen like this.
  10. Offline

    fotomoto Senior Member

    Member Since:
    Apr 22, 2009
    Posts:
    1,444
    Likes Received:
    383
    Location:
    So. Texas
    Your Vehicle Year:
    Other Electric Vehicle
    Yes it's cute and catchy but I think it will mainly appeal to those who all ready have positive opinions of Pri and/or hybrids in general and "roll the eyes" of those who don't (bubba gumps, gear heads, truck/suv lovers, etc).
    jakolp and ChipL like this.
  11. Offline

    ChipL Active Member

    Member Since:
    Feb 28, 2012
    Posts:
    587
    Likes Received:
    83
    Location:
    Reston, Va
    Your Vehicle Year:
    2012 Prius
    Model:
    Two
    Just came back from Iceland where a gallon of gas is like $8.10 a gallon. And saw tons of small cars to meet the demand. Sadly we won't see a bigger change in buying habits till gas reaches that level here in the US.
    TheEnglishman, dgnokids and Merkey like this.
  12. Offline

    bedrock8x Senior Member

    Member Since:
    Jul 8, 2008
    Posts:
    1,426
    Likes Received:
    118
    Location:
    California
    Your Vehicle Year:
    Other Hybrid
    It is an animation. It makes sense to people who want a green car but not to the general public. If you have seen the Cadillac commercial, you know what I mean.
  13. Offline

    austingreen Senior Member

    Member Since:
    Nov 3, 2009
    Posts:
    8,536
    Likes Received:
    1,395
    Location:
    Austin, TX, USA
    Your Vehicle Year:
    2010 Prius
    Model:
    II
    How many hybrids did you see?
  14. Offline

    john1701a Prius Guru

    Member Since:
    Jan 6, 2004
    Posts:
    7,649
    Likes Received:
    1,840
    Location:
    Minnesota
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Advanced
    Most people don't have any clue that there are 4 distinct models of Prius.

    This commercial does a very good job of raising awareness.
    Merkey and walter Lee like this.
  15. Offline

    walter Lee Hypermiling Padawan

    Member Since:
    Oct 26, 2009
    Posts:
    973
    Likes Received:
    299
    Location:
    Maryland
    Your Vehicle Year:
    2010 Prius
    Model:
    III
  16. Offline

    ThaSaint Go Big Blue!

    Member Since:
    Aug 20, 2012
    Posts:
    54
    Likes Received:
    15
    Location:
    Queens, New York
    Your Vehicle Year:
    2012 Prius c
    Model:
    Four
    You're right, this is the first one in recent memory I don't hate.
    lensovet likes this.
  17. Offline

    bisco cookie crumbler

    Member Since:
    May 11, 2005
    Posts:
    17,509
    Likes Received:
    2,761
    Location:
    boston
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    hopefully, there are a ton of 3 year old prospective buyers out there.
  18. Offline

    nerfer A young senior member

    Member Since:
    Mar 1, 2006
    Posts:
    2,435
    Likes Received:
    176
    Location:
    Chicagoland, IL USA, Earth
    Your Vehicle Year:
    2006 Prius
    It's a decent commercial. As far as changing people's minds, to be honest, I don't think very many car commercials do that at all. Hopefully they remind you of a car model when you're thinking about a new car so you put it in your short list to check out, but you certainly can't be expected to buy a car from only a commercial. At least, I hope people are smarter than that.
  19. Offline

    DavidA Prius owner since July 2009

    Member Since:
    Jul 14, 2009
    Posts:
    609
    Likes Received:
    207
    Location:
    Chicago western burbs
    Your Vehicle Year:
    2010 Prius
    Model:
    V
    I watched it only once, and didn't hate the commercial, like I have hated most all that came before. A nice change. In keeping with Danny's wishes, I will watch it one more time, but later.

    EDIT: Just saw the thing on TV in HD, so that fulfills the second watch. I'm not humming it though. I just hope I don't wake up with that tune playing through my head.
    Last edited by DavidA, Sep 13, 2012
  20. Offline

    spwolf Senior Member

    Member Since:
    Sep 16, 2005
    Posts:
    2,808
    Likes Received:
    266
    Location:
    Eastern Europe
    Yaris Hybrid is now the best selling car in Iceland. Is that what you wanted to hear or?

Share This Page