It's no secret that I've been mean to Toyota in the past for their Prius ad campaigns, but I think they finally have one that won't insult some portion of the population. Toyota has launched a new ad for the Prius Family called "Hum", and I'm happy to say I actually enjoy it. The ad does a nice job of explaining the different models of Prius that are available without saying the awful names they came up with (v, c, liftback), but keeps the Prius within that whimsical Prius world that is somewhat synonymous with Prius advertising. Not only that, but the tune they came up with is hard to forget. I bet you can't avoid watching it at least twice, and then you'll be humming the tune to yourself for the rest of the day. Video below with words to the song below that. Prius Family "Hum" :30 This is a car that loves to have fun Mile after mile, to and from Now there are four for all to use Tell the neighbors, your friends, everyone the news. Let's Hum Hum Hum Hum, Let's Hummm A Prius for everyone. Now there's a bigger one if you want more space* A small one if the city's your place. And even one you can plug in. So hop on in and give one a spin. Let's Hum Hum Hum Hum, Let's Hummm A Prius for everyone.