Toyota's October sales:
<blockquote>
Toyota Motor Corp (7203.T: Quote, Profile, Research)(TM.N: Quote, Profile, Research)

* Car and light truck sales up adj. 0.5 percent year over year (197,592 units)
* Year-to-date sales up 3.5 percent
* Market share: 16 percent
* Cars/trucks: Cars down 1.2 percent/trucks up 2.8 percent
* Key vehicles: Tundra up 71 percent, Camry up 0.7 percent, Prius up 44.9 percent, Corolla down 4.8 percent
* Incentives: averaged $710 per vehicle, down from $713 a year earlier.
</blockquote>
And the biggest competitors:
<blockquote>
General Motors Corp (GM.N: Quote, Profile, Research)

* Car and light truck sales down adj. 0.6 percent (307,408 units)
* Year-to-date sales down 5.7 percent
* Cars/trucks: Cars down 4.5 percent/light trucks up 1.7 percent
* Market share: 24.8 percent
* Key vehicles: Chevrolet Impala down 5.4 percent, Chevrolet Malibu down 41.9 percent, Chevrolet Silverado down 10.6 percent, Chevrolet Tahoe up 26.8 percent, GMC Sierra down 7.4 percent.
* Incentives: average $3,118 per vehicle, up from $2,575 a year earlier.

Ford Motor Co (F.N: Quote, Profile, Research)

* Car and light truck sales down adj. 13.1 percent year over year (181,754 units)
* Year-to-date sales down 13.7 percent
* Cars/trucks: Cars down 26.1 percent/trucks up 0.9 percent
* Market share: 14.7 percent
* Incentives: averaged $3,208 per vehicle, down from $3,322 a year earlier.
</blockquote>

Ford was hurt by reducing their fleet sales. Retail was only down 1%. Chrysler has 11.8% share of marketplace.
Full report at Reuters. I thought the difference in incentives was interesting.