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Opel Slashes Over $10,000 Off Ampera Price

Discussion in 'Chevrolet Volt' started by drinnovation, Sep 9, 2013.

  1. drinnovation

    drinnovation EREV for EVER!

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    From: Opel Slashes Over $10,000 Off Ampera Price

    In Germany the innovation leader Opel Ampera is now available from just 38,300 euros, a substantial reduction of 7,600 euros.”


    Interesting quote from later in the article
    General Motors says this of the price cut:
    “Opel is one of the pioneers in trendsetting electric mobility. Since its market launch at the beginning of 2012, Opel has made significant progress with its first electric car. By streamlining series production processes, leveraging savings in components purchasing and maintaining an unwavering commitment to making electric mobility affordable for everyone, Opel is now able to considerably reduce the Ampera’s price.”​


    The last note suggests they may be even turn a profit, and are dropping the price to grow the share but not necessarily losing profits.
     
    #1 drinnovation, Sep 9, 2013
  2. john1701a

    john1701a Prius Guru

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    Actually, it suggests that cost-reduction efforts have been proceeding well enough to expect them to continue. In other words, the dropping of price below cost is anticipated to be reasonably limited and future improvements will make up the difference. They find the loss in the meantime acceptable. After all, some of that can be offset with less advertising and better inventory control.
     
    #2 john1701a, Sep 9, 2013
    dbcassidy likes this.
  3. dbcassidy

    dbcassidy Toyota Hybrid Nation, 8 Million Strong

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    Also sounds like product needs to be moved more rapidly off dealers lots to make room for the 2014 models. So, yes, dropping the price (short term) below cost will do that.

    DBCassidy
     
    #3 dbcassidy, Sep 10, 2013
  4. bisco

    bisco cookie crumbler

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    what is the ampera all about, is it as good or better than anything we have over here? why don't we import opels?
     
    #4 bisco, Sep 10, 2013
  5. Paradox

    Paradox Prius Enthusiast / Moderator
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    It's a volt for the European market, sold by Opel not chevrolet. Different aesthetics but basically same car is my understanding. I think it initially had hold mode, the volt didn't until 2013, but now even the volt has hold mode...
     
    #5 Paradox, Sep 10, 2013
  6. bisco

    bisco cookie crumbler

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    oh, thanks! is it exactly the same? do they make them in europe?
     
    #6 bisco, Sep 10, 2013
  7. Paradox

    Paradox Prius Enthusiast / Moderator
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    Pretty sure they are built on the same line as the volt in Detroit.

    Opel's parent co. is GM.
     
    #7 Paradox, Sep 10, 2013
  8. bisco

    bisco cookie crumbler

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    huh, so the price cuts should apply here as well!
     
    #8 bisco, Sep 10, 2013
  9. Paradox

    Paradox Prius Enthusiast / Moderator
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    The new price of 38,300 euros, or an 8,000 euro reduction, is still a total price of $50,400. Our price cut of $5000 for 2014 made it $35,000 minus the $7500 for $27,500 total price.
     
    #9 Paradox, Sep 10, 2013
  10. bisco

    bisco cookie crumbler

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    but isn't that just tax, tariff and duties?
     
    #10 bisco, Sep 10, 2013
  11. Paradox

    Paradox Prius Enthusiast / Moderator
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    do not know, something makes it $ there.
     
    #11 Paradox, Sep 10, 2013
  12. Trollbait

    Trollbait It's a D&D thing

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    Some of it. It could also be that it was priced higher to begin with. There have been plenty of discussions on the price differences between the US and Europe. Our Canadian members have also chimed in wondering why they have to pay more than the US for a car.
     
    #12 Trollbait, Sep 11, 2013
  13. bisco

    bisco cookie crumbler

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    taxes make sense in some countries, but therer should be a way to quantify it. shipping would be a part of it i would think.
     
    #13 bisco, Sep 11, 2013
  14. andi1111

    andi1111 Member

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    The initial price of 2012 Ampera last year was 45.000 EUR. That's 58.500 US$. So no wonder Ampera was not selling well over here.
     
    #14 andi1111, Sep 19, 2013
  15. GrumpyCabbie

    GrumpyCabbie Senior Member

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    #15 GrumpyCabbie, Sep 19, 2013
  16. dbcassidy

    dbcassidy Toyota Hybrid Nation, 8 Million Strong

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    New model rapidly approaching, MUST make room at dealers lots!


    DBCassidy
     
    #16 dbcassidy, Sep 20, 2013
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