I think the word want should be changed to need. Younger drivers need better mpg. They're probably broke and can't find a job after college. I can tell you from my work with kids that most of them desire muscle cars, trucks, and other more fun vehicles. Smaller cars and hybrids are definitely the practical choice in today's market, but just because someone buys one doesn't meant they wanted it. If I could have afforded it, I would have kept my Mustang. Even though I like my Prius, it just isn't the same.