I think I just got a fantastic deal. 23.5 including doc fee in that number. For that I got Barcelona Red 2012 Prius 2, with full complement of floor mats, cargo net and bumper decal (it's what this particular car came with.) Not only that, but the whole experience was like buying a TV, I went in with the quote which I got through their internet dept. And they drew up the papers immediately, no messing around. That's what I like! Compared to the prior "deal" I had: Blizzard Pearl and NO Options for 24.5, this is a winner for me!! Picking up car on Monday.