While the latest news about the surprisingly large loss at the world's most successful car company is not encouraging for the entire auto industry -- which has already been hammered with many stories -- there is still a bright future ahead for Toyota.

The bright future is possible because Toyota continues to invest in green technologies -- just witness the new generation 2010 Prius with its industry-leading Hybrid Synergy Drive. A bright light on the road to environmentally friendly private transportation, Prius is the most successful hybrid-powered vehicle to date. This new generation car is another landmark.

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